Insights & Strategy
Danica Patrick on the Fast Lane to Fitness Guru
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media.
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insights
Editorial
Millennials Want More from their Experience - Can You Deliver?
They are the largest generation since the vaunted post-WW2 baby boom, and they are entering the workforce in droves every single day.
Editorial
Checklist for Successful Business Partnerships — The McDonald's and Coca-Cola Case
McDonald's and Coca-Cola have run the same B2B partnership for six decades. The seven-point operating checklist that explains why — and the test every other partnership should run against it.
Insights & Strategy
How Millennials Actually Earn Extra Income: The Gig Economy Reference
The gig economy reference — Uber, DoorDash, Etsy, Airbnb, Upwork, Substack. What gig work actually pays and which platforms serve which workers.
PR, AI & Communications News
Grayling Clears Its Decks: Paul Taaffe on Firing Exploitative Clients
When PR firms fire clients, the move is almost always a reputation calculation. Grayling's 2016 restructuring under CEO Paul Taaffe — a 17.4% like-for-like sales hit traded for a cleaner client book. The playbook for walking away from revenue.
PR, AI & Communications News
The PR of Taking a Stand: The Four Questions to Answer First
There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.
Entertainment & Media
Yiannopoulos and the Collapse of the Provocateur Business Model
The Milo Yiannopoulos arc is the cleanest media case study in how a provocateur business model collapses when the contributor crosses a line the platform cannot absorb.
PR, AI & Communications News
5 Brands with Great Content
NewsCred# started a new list this year of the 50 best content market brands, calling it #ThinkContent.
PR, AI & Communications News
Disney Management Axes PewDiePie
Disney's Maker Studios terminated its multimillion-dollar partnership with PewDiePie last week within 24 hours of a Wall Street Journal investigation surfacing antisemitic content in his videos. YouTube simultaneously cut Google Preferred and canceled his original series. What Disney did and what the broader creator economy should take from the case.
PR, AI & Communications News
Business Wisdom Library
Recently, Forbes published a Top 10 list of the best executives in the business world.