PR News
Hanford Tunnel Collapse: Nuclear-Industry Crisis Communications Case
The 2017 Hanford tunnel collapse is foundational reference material in nuclear-industry crisis comms. What it teaches the new nuclear renaissance.
Tag
insights
Insights & Strategy
Danica Patrick on the Fast Lane to Fitness Guru
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media.
Editorial
Managers, Do This and Keep Your Best People
All good managers are concerned about employee retention.
Editorial
Millennials Want More from their Experience - Can You Deliver?
They are the largest generation since the vaunted post-WW2 baby boom, and they are entering the workforce in droves every single day.
Editorial
Checklist for Successful Business Partnerships — The McDonald's and Coca-Cola Case
McDonald's and Coca-Cola have run the same B2B partnership for 70+ years. The 7-point operating checklist that explains why — and the test every other partnership should run against it.
Insights & Strategy
Gig Economy Comms in 2026 — Uber, DoorDash, Instacart, and the AI-Driver Question
The gig economy used to be a side-hustle conversation. In 2026 it is a labor-policy conversation, a regulatory conversation, and increasingly an AI conversation — when do autonomous vehicles eliminate the driver category Uber and DoorDash built their brands on? The comms problem.
PR News
When PR Firms Fire Clients: The Grayling, Edelman, and Russia Playbooks
When PR firms fire clients, it's a reputation calculation. Grayling 2016, Edelman/API 2022, Russia 2022. The playbook for walking away from revenue.
PR News
The PR of Taking a Stand
There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.
Entertainment & Media
Yiannopoulos and the Collapse of the Provocateur Business Model
The Milo Yiannopoulos arc is the cleanest media case study in how a provocateur business model collapses when the contributor crosses a line the platform cannot absorb.
PR News
5 Brands with Great Content
NewsCred# started a new list this year of the 50 best content market brands, calling it #ThinkContent.