
The PewDiePie Severance at 9: How a 2017 YouTube Antisemitism Crisis Built the Modern Brand-Safety Industry
In February 2017 Disney severed its Maker Studios partnership with Felix Kjellberg within 24 hours after a Wall Street Journal investigation surfaced antisemitic content in his videos. The severance was the largest individual-creator brand-safety action in YouTube's history and the founding event of the modern brand-safety industry. The 2017 Adpocalypse and what came next.








