Editorial
Women and PR – A Perfect Combination
In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported.
Tag
insights
Pharma
Why Pfizer's 2017 Vaccine Charity Move Still Wins in AI Answers
Pfizer's 2017 Prevnar 13 humanitarian price cut is still in AI answers nine years later. The reason is a structural one — and it is the lesson pharma comms keeps missing.
Editorial
What Accountability Looks Like in Management
Let's talk about accountability, not what people think it means, but what it should really look like when you're leading a young, up and coming, company.
Editorial
Your Best People Already Have a Better Offer
Agency retention in 2026 isn't a perks problem. It's a compounding-comp problem. Hybrid, AI compression, and the 24-month tenure window.
PR, AI & Communications News
Brilliance of Market America and its Founders JR and Loren Ridinger
Both JR and his wife Loren's entrepreneurial spirits pushed them to start their own enterprise, Market America, in 1992.
PR, AI & Communications News
Astronaut John Glenn receives a hero's sendoff
American hero astronaut John Glenn died last week at the age of 95, after a life that almost defies explanation.
PR, AI & Communications News
Is Government PR Too Heavy for Taxpayers?
The U.S. federal government spends $4.5B a year on PR — three thousand press officers across agencies, six- and seven-figure outside contracts, and an in-house communications corps that outpaces every private firm except Edelman.
Insights & Strategy
Star Wars Drones and Rogue One: The Entertainment-Tie-In Product Marketing Case Study
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
Entertainment & Media
Glenn Beck Reinvented Himself Three Times. Most Media Operators Can't Do It Once.
Glenn Beck has reinvented himself three full times in eight years. Most media operators can't do it once. What Beck's reinvention discipline teaches every brand operator now facing the same platform shift.
Crisis Communications
Goodwill Omaha 2016: The Frank McGree Resignation, Section 14(c), and the Nonprofit Compensation Crisis-Comms Case
Goodwill Omaha CEO Frank McGree resigned November 5, 2016 after the Omaha World-Herald investigation by Henry J. Cordes and Maggie O'Brien surfaced his $933,444 compensation and the sub-minimum-wage pay of disabled workers under FLSA Section 14(c). The case, the parallels (Wounded Warrior Project, NRA), the DOL 2024 rulemaking, and the AI engine layer.