Consumer PR
Are Traditional Malls Dying Out?
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
Tag
strategy
Corporate PR & Corporate Communications
Verizon Best Company for Latinas to Work For
Verizon has been included for the eight consecutive year in the List of Best Companies for Latinas to Work for, an annual list compiled by LATINA Style Magazine. The company has earned the No. 4 ranking due to its commitment to diversity and inclusion.
Technology PR & Tech Communications
Using the Cloud Crowd, Talent Taken Social
Crowdsourcing was defined in 2006 by Wired's Jeff Howe. The "Rise of Crowdsourcing" has given way to an interesting state of affairs where business utilization of the cloud is concerned. In point of fact, the crowd is so vastly utilized now many do not even classify engagement as crowdsourcing - but it is.
Editorial
Leading Under Pressure: Crisis Management and Leadership
"Leading Under Pressure: From Surviving to Thriving Before, During and After a Crisis", the new book by Erika Hayes James and Lynn Perry Wooten, analyzes recent major PR crises such as the BP oil spill, the Toyota and Tylenol recalls, or the collapse of the banking industry, to better explain how to properly manage and lead a company through a crisis situation.
PR News
Coaching Program for Fashion and Product Designers by Lisa Elia Public Relations
Public relations company Lisa Elia has launched "Exposed: PR Coaching & Connections for Fashion & Product Designer", a PR coaching program for emerging fashion and product designers in need of proper skills to help them gain visibility.
Technology PR & Tech Communications
Development Tip: Speeding Up the PR Design Process
Every PR needs to know about design: no campaign can be effective promoting poor design, and poor quality in general. Sonia Mansfield, joins the Everything PR team to teach you about effective design.
PR Insights & Public Relations Strategy
Small Business Owners Continue Education to Expand Skill Set
As the new school year begins, a new large group becomes target audience for educational institutions: small business owners. As they put effort into expanding their knowledge and acquiring new skills to help them grow their business, colleges, universities, trade or support groups, chambers of commerce and even government agencies are tempting them with business courses, programs, certifications and degrees.
Marketing News & Digital Marketing Strategy
Obama PR: Michelle Obama's Let's Move PR Spree Hits Ladies' Home Journal
An interview with activist against children obesity Michelle Obama will be featured this September in US Ladies' Home Journal. We learn that Michelle Obama doesn't like beets, that she wakes up at 4:30 am to hit the gym, and that she likes vegetable cleanses... or does she?
Technology PR & Tech Communications
Motorola and Verizon Tag-Team the iPad
The tablet is going to attack the Apple iPad directly on many levels, a lot like the multitude of other devices that have flooded the market trying to improve on the iPad's perceived weaknesses. It will support Adobe Flash, and is expected to be thinner and lighter than the iPad. Motorola's tablet will also support tethering, have two cameras -- one front-facing for video conferences and a rear-facing for taking photographs.
PR News
Reputation Laundering Made in Britain
British PR agencies are earning millions advising foreign regimes whose controversial activities stained their countries' images. We are talking about crimes against humanity, genocide, torture, censorship and more... and British PR companies that have no problem representing such entities.