strategy

Why are Shoppers Busting Budgets this Holiday Season?

Investing in Potential: The Real Danger of Social Media Marketing?

Social networks such as Facebook and Twitter are growing in popularity, and are beginning to be accepted by their users as platforms through which they can interact with friends and businesses alike. In some ways this joint approval of social networking validates the networks themselves. The question is, do these social networks meet marketing expectations?

Search Engine Optimization Tips: Writing SEO Content

Write “scannable.” 80% of the Web users do not read the texts on the Web pages they visit. They “scan” looking for precisely what they were searching for. They look for that particular key phrase that brought them to your website.

GoodGuide's Tests and Hypocrisy

If GoodGuide is really committed to its cause, than there should be no "Buy Now" buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.

Television Bows Down to Saviors of Social Networks

Crisis PR: Memphis Homeless People Swept Up

Memphis has had its share of troubles these last few years, and the economic situation certainly did not make it any better. But, the city leaders never saw fit to sweep the homeless from their streets before. News from Memphis brings to mind the movie Rambo, and the herding of "undesirables" past the city limits sign.

Luxury Brand PR: Chanel N°5, Always a Romantic Story

Chanel N°5 commercial 2009, directed by Jean-Pierre Jeunet; featuring Audrey Tautou and Travis Davenport traveling with the Orient Express from Paris to Istanbul; accompanied by Billie Holiday's »I'm a Fool to Want You«, is the best fashion and beauty commercial of the year.

FTC Updates Guidelines for Blogger Product Endorsements

The FTC has updated its guidelines for marketing testimonials, affecting bloggers and celebrity endorsers. How will this affect social media?

How Social Networks Helped Black Friday

Social networking and social media have a dramatic effect on marketing days like Black Friday. The digital version of "word of mouth" can be a key branding tool and a viral marketing component. Holiday shopping has already been impacting this year as mobile engagement and other digital networking aspects come to be accepted.

Journalists As Entrepreneurs, Can They Make It

The transition from reporting, subbing and story-telling to a world of margins, turnover and selling may seem like a perilous journey into the unknown for many journalists.