There's no more appropriate time to look at relationship marketing than during the holiday season -- a time when many Americans are once more reconnecting with friends and family. So, with Thanksgiving just around the corner and Christmas not too far way, let's take another look at relationship marketing.
Strange pictures of Demi Moore emerge every now and again, making the actress a social media hit for a day. Today, a "Photoshop controversy" chops off a hulk of flash from her left hip. PR stunt or honest mistake?
Some of the best and most successful marketing firms in the world fail miserably in communicating with technical or scientific entities. This is not because marketers do not know their job, but because they have perhaps forgotten some key principles of good communications. Technical people deal in an empirical world where normative and philosophical language has not place.
Belle de Jour has been unveiled amid support from Bristol University, where she works. What are the implications of having the Web's most famous call girl working in their research department? Dr. Brooke Magnanti still maintains the blog, as well as a Twitter account which promotes it.
The U.S. Food and Drug Administration informed that some peanut butter producers knowingly made shipments of salmonella contaminated product during 2007 and 2008. Do the consumers still trust the industry?
Water on the moon was just discovered by NASA. LCROSS has been a success from an objective point of view, but some question spending millions to discover what is already theoretically known. Space pioneer Buzz Aldrin applauds the mission, but suggests we should be colonizing Mars by now. Maybe this latest news will make his arguments hold water now.
Wal-Mart has announced a financial plan to help their small and medium sized clothing suppliers. This kind gesture will send loans to Wells Fargo and Citigroup. What else is going on here? With all the company's competitors on the ropes, has Wal-Mart come up with another greedy plan to capitalize on other people's misfortune? Or, has is Wal-Mart, and companies like it, part of the cause of all this economic suffering? We had better watch their every move.
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
People of Public Transit, inspired by People of Walmart, is a fun site that takes advantage of all the bizarre sights you see while riding the subway or bus on a daily basis. The site pokes gentle fun at the oddest scenes, making for an entertaining break.
The auto-PR industry should understand that a pitch should focus on a real value and not on something illusory, spoon-fed to the reader for the sake of a successful sale.