The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
Toyota is in the middle of the worst recall crisis in modern automotive history — and is running a 1990s communications playbook against it. Ford is running Scott Monty's social-media operation, the Fiesta Movement, and Alan Mulally's accessible CEO posture. The contrast is the case file every consumer brand should be reading.
Toyota recalled 10 million vehicles, paid a $1.2 billion DOJ settlement, and built the reform playbook every automaker now follows. The full timeline, the Prius software chapter, the six-phase recall mechanics, the repeat-recall doctrine, and the Toyota vs GM comparison.
Ford reported its first annual profit since 2005 in late January 2010 — $2.7 billion. Two weeks later, it's the only Detroit automaker to have avoided the federal bailout. The One Ford operating architecture, the Thursday BPR discipline, and the Fiesta Movement global asset pool produced the result. The collective-intelligence case every communications leader should be reading.
ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.
Public relations goals are the measurable outcomes a PR program runs against — awareness, reputation, engagement, and business impact. The four categories, how to set them, the measurement disciplines, and the goal-setting failures that repeat.
The FTC has updated its guidelines for marketing testimonials, affecting bloggers and celebrity endorsers. How will this affect social media?
Journalism's most interesting careers now run through indie magazines, blogs, and email lists — and treat the journalist as the operator of a small business rather than the employee of a large one.
Most corporate writing is bad. The exceptions — Berkshire, Amazon, Apple — share a pattern. What good corporate writing actually requires, and what it costs.
