Yellow Pages was the canonical local-discovery channel for four decades. The 2010 redesign was a real product improvement to a product fewer and fewer people used. The cleanest case study in what happens when a distribution channel collapses out from under a brand.
Ford reported its first annual profit since 2005 in late January 2010 — $2.7 billion. Two weeks later, it's the only Detroit automaker to have avoided the federal bailout. The One Ford operating architecture, the Thursday BPR discipline, and the Fiesta Movement global asset pool produced the result. The collective-intelligence case every communications leader should be reading.
Valentine's Day on Twitter is a live case study in what social marketing does well and what it does badly. What earns the share, what gets scrolled past, and three rules for the category.
From the 2010 AAML survey to GDPR, Cellebrite, the Hague Convention, and AI engine evidentiary questions — the full social media in divorce and family law case file.
In January 2010, TIAA-CREF and Putnam Investments used Facebook and Twitter to talk to retail consumers about money. The evolution of social-media financial education through robo-advisors, app brokerages, and creator economies.
Social media did not replace public relations. It rebuilt the operating system underneath it. An Everything-PR resource on how social media changed PR, platform by platform, in the AI Communications era.
ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.
The bra colour meme, Vitaminwater Connect, and Pepsi Refresh — three January 2010 Facebook campaigns and what the PR function should take from them.
Meta operates the most fully documented platform-privacy arc in the technology industry — the 2011 FTC consent decree, Cambridge Analytica, the $5B FTC fine, Frances Haugen, the €1.2B Irish DPC fine. The complete operating record.
In December 2009, Facebook rolled out a privacy-settings overhaul that made user data public by default. The episode established the pattern for every subsequent platform-privacy cycle — and the fight that has continued in different forums ever since.