On April 1, 2010, Google renamed itself "Topeka" after Topeka's mayor renamed his city "Google" during the Google Fiber city-selection competition. A reciprocal PR stunt still cited fifteen years later.
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
FINRA is the largest independent regulator of U.S. broker-dealers — overseeing 3,300+ firms, 620,000+ registered representatives, the BrokerCheck public database (1.2M brokers, 80-90M searches/year), the largest securities arbitration system in the world, and the FINRA Investor Education Foundation. The canonical FINRA entry on Everything-PR.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
WPP — the London-headquartered holding company that was the world's largest from the late 1980s through November 2025, when Omnicom-IPG took the top spot. Full profile of WPP's PR and public affairs footprint (Burson Global, Ogilvy, FGS), the 2009 recession inflection, and the 2026 Burson sale process.
Social media education in 2010 was a one-credit elective. In 2026 it runs across every serious communications, marketing, and journalism program — and a parallel paid-education economy now outspends most university budgets on the subject. The five anchor programs, the four-class paid economy, the three gaps most curricula still leave out, and the five domains a modern curriculum should cover.
Defense contractors face scrutiny, protest, and procurement pressure. Strong corporate social media is now a brand defense layer — not a vanity channel.
Toyota is in the middle of the worst recall crisis in modern automotive history — and is running a 1990s communications playbook against it. Ford is running Scott Monty's social-media operation, the Fiesta Movement, and Alan Mulally's accessible CEO posture. The contrast is the case file every consumer brand should be reading.
Toyota's 2009–2011 unintended-acceleration recall produced the most consequential recall communications restructuring in modern automotive history. The operational discipline that emerged — six structural reforms, sustained CEO accountability, NHTSA disclosure velocity, supplier-tier engagement — still defines automotive crisis response strategy in 2026.