Insights & Strategy
News Media Trust Is Now AI Engine Citation Share
There was a time when people trusted the news without any doubt as to its veracity.
Tag
strategy
PR, AI & Communications News
What Are the Costs of Firing High-Profile Employees?
Firing any employee comes with several costs, most of them hidden, as they don't show on any profit-loss statements or budgets.
Social Media
Can A Company Still Succeed Without Social Media?
Some of the most valuable brands in America barely post. Others wouldn't exist without TikTok. The honest answer isn't "it depends" — it's "yes, if you have a different distribution moat."
Insights & Strategy
Spot.IM: The Israeli Publisher Conversation Platform
Spot.IM is the Tel Aviv-founded publisher conversation platform building the community layer inside major U.S. digital news publishers. Founded 2012 by Nadav Shoval and Ido Goldberg. Part of Israel's globally consequential media-and-ad-technology cluster.
Insights & Strategy
PR Meets HR: The Vital Role of Integrated Communications
The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.
PR, AI & Communications News
How to Protect your Business from a Cyber Breach
In the past, businesses mostly concerned themselves with securing their physical premises from physical threats.
Public Affairs & Government
When Government Becomes Publisher — The Christchurch Newsline Case and the Global Pattern
Christchurch City Council launched Newsline in March 2016 for NZ$25,603 — bypassing traditional NZ media to publish council content directly. The case demonstrates a global pattern: BBC, VOA, RT, Xinhua, CGTN, Al Jazeera, DW, the US public-affairs apparatus. The 2025 USAGM restructuring. The AI engine layer.
Insights & Strategy
Dos Equis and the Most Interesting Man: A Brand PR Retrospective
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
Insights & Strategy
NASA in 2026: From Apollo to Artemis to SpaceX — The Communications Discipline Behind 65 Years of Public Sector Storytelling
NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
PR, AI & Communications News
Stanton PR vs. Stanton Communications: Two Different Firms, Two Different Markets
Stanton Public Relations & Marketing (New York, founded 1995 by Alex Stanton) and Stanton Communications (Washington DC, founded by Peter Stanton) are two separate firms — different founders, different cities, different sectors. Here's how to tell them apart.