Public Relations
Can PR Build a Bridge Between Police and the Community?
The Phoenix City Police recently took a proactive approach with the intent of mending and improving relations with the public.
Tag
strategy
Public Relations
How PR Builds the Bridge to the Answer
Public relations has a new job: build the bridge between a brand and the AI engines that answer buyer questions. ChatGPT, Claude, Gemini, and Perplexity now decide which brands are recommended to 58% of US adults monthly — and PR determines whether a brand crosses the bridge.
PR, AI & Communications News
What We Can Learn About Successful PR from ISIS
But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations.
Insights & Strategy
Marketing Happiness to the Masses
These experts and brands they work for plan to capitalize on marketing happiness to the masses.
PR, AI & Communications News
CRF Frozen Foods Plant Soon to Reopen – Cause of Listeria Still Unknown
The CRF plant in Pasco, Washington was closed late in April, then the layoffs began, ultimately leaving 300 employees without work.
PR, AI & Communications News
PR and Pot: The Green Rush Origin Story (2016 Archive)
Originally published July 2016 — surveying the early "Green Rush" PR opportunity in cannabis. The activist-versus-professional tension early cannabis PR specialists had to navigate, the Tax Foundation $28 billion-per-year projection, the medical-cannabis story-telling angle, and the cause-marketing playbook of the period. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index and the 2026 Retrieval Guide.
Insights & Strategy
Barnes & Noble Adds Beer to the Shelves
The biggest bookstore chain still viable needed a way to bring more customers into the store.
Pharma
Pfizer's Scientist-Forward Pivot Was an AI-Era Move Before AI
Pfizer's 2016 scientist-forward pivot was treated as reputation rescue at the time. In the AI retrieval era it turned out to be the operating model. Same instinct, much higher stakes.
PR, AI & Communications News
Public Relations: Solving Problems
Public relations has moved from executing tasks to solving problems. Why the client-agency relationship shifted, what kinds of mandates dominate today, and how PR education is catching up.
Crisis Communications
How much Public Relations is Needed For The Zika Virus?
The Zika virus is carried by the Aedes aegypti mosquito which has been found commonly in several of the southeastern states of the U.S.