Editorial
PR Strategies: Starbucks vs. Coffee Bean & Tea Leaf vs. Caribou Coffee
Public Relations and Marketing strategies for three major nationwide coffee chains: Starbucks, Coffee Bean and Tea Leaf, and Caribou Coffee differ.
Tag
strategy
PR News
Ravi Sawhney: Branding Expert On Trump Victory
Sawhney, the founder and CEO of RKS Design in Los Angeles, believes Trump's victory has powerful branding lessons for corporate America.
PR News
News from APCO Worldwide, Finn Partners, Rosen Group, and Tilson PR
APCO Study Finds Two-thirds of Senior Communicators Feel Out of the Loop.
PR News
What’s Happening at Lou Hammond Group, M Booth and Trevelino/Keller
Santa Barbara Signs Lou Hammond Group as Agency of Record.
PR News
Food & Beverage PR — Is Non-GMO the New Trend?
Non-GMO foods are becoming more popular in markets and groceries around the country.
PR News
Muck Rack for PR Pros, Journalists, Marketers, and Bloggers
Muck Rack reports on their website that they are the easiest way to contact journalists and bloggers with a story for your organization or PR clients.
Public Relations
German TV star takes heat for blackface sketch
Okay, say it with me now, if you do something in blackface, no matter how funny you think it is, you will need to hire a PR company to fix your stupid mess.
PR News
Crisis PR - How Natural Disasters Impact Travel PR
Natural disasters are never a good thing, but is it possible to bring good out of such an event when it happens?