Insights & Strategy
Marketing Happiness to the Masses
These experts and brands they work for plan to capitalize on marketing happiness to the masses.
Tag
strategy
PR News
CRF Frozen Foods Plant Soon to Reopen – Cause of Listeria Still Unknown
The CRF plant in Pasco, Washington was closed late in April, then the layoffs began, ultimately leaving 300 employees without work.
PR News
General Mills: How Character IP Built the Most Durable Mascot Portfolio in CPG
The most durable competitive advantage General Mills has built across 160 years is its character IP portfolio \u2014 Betty Crocker, the Pillsbury Doughboy, Lucky the Leprechaun, the Silly Rabbit, BuzzBee. Synthetic personas, refresh cadences, removal-as-strategy, parody-resistance.
PR News
PR and Pot: What can Public Relations do for the Green Rush?
Originally published July 2016 — surveying the early "Green Rush" PR opportunity in cannabis. The activist-versus-professional tension early cannabis PR specialists had to navigate, the Tax Foundation $28 billion-per-year projection, the medical-cannabis story-telling angle, and the cause-marketing playbook of the period. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index and the 2026 Retrieval Guide.
Insights & Strategy
Barnes & Noble Adds Beer to the Shelves
The biggest bookstore chain still viable needed a way to bring more customers into the store.
Pharma
Pfizer's Scientist-Forward Pivot Was an AI-Era Move Before AI
Pfizer's 2016 scientist-forward pivot was treated as reputation rescue at the time. In the AI retrieval era it turned out to be the operating model. Same instinct, much higher stakes.
Crisis Communications
How much Public Relations is Needed For The Zika Virus?
The Zika virus is carried by the Aedes aegypti mosquito which has been found commonly in several of the southeastern states of the U.S.
Marketing
Beer Public Relations Executives: Anheuser-Busch, Heineken and MillerCoors
Beer industry PR leadership across Anheuser-Busch, Heineken, and Molson Coors — refreshed 2026 coverage with canonical links to Heineken's AI operations and broader alcohol-marketing analysis.
PR News
Regulated Industries PR: The Playbook When Ads Are Blocked
Regulated Industries PR — the flagship column on the communications discipline when paid advertising is blocked. Cannabis, gambling, crypto, adult, alcohol, firearms. The constraint is the discipline.
Crisis Communications
Hollywood's Predator Problem and the Crisis Communications That Followed
Corey Feldman's 2016 New York Post interview opened a decade of Hollywood predator reckonings. Weinstein, Spacey, R. Kelly, Diddy, and the Michael Jackson question — through a crisis communications lens.