Image courtesy of ABC News[/caption]
When talking about successful branding ISIS isn’t the group most people would think of first. But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations. They have learned to present themselves using very sophisticated PR approaches and methods. While there cause may not be acceptable to us, they use it in the way that increases their brand with their target market and PR specialists can learn from their tactics. ISIS may want to re-emerge the world in a less enlightened time, and they are doing it with the full force and power of the digital age.
Image courtesy of ABC News[/caption]
When talking about successful branding ISIS isn’t the group most people would think of first. But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations. They have learned to present themselves using very sophisticated PR approaches and methods. While there cause may not be acceptable to us, they use it in the way that increases their brand with their target market and PR specialists can learn from their tactics. ISIS may want to re-emerge the world in a less enlightened time, and they are doing it with the full force and power of the digital age.
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EPR Editorial Team
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
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