
strategy


Pepsi takes the lead in evolving cola wars
In the 1980s, the cola wars raged across every aspect of media.

Managing PR Spending Crisis in Government Agencies
Not a good approach, and all to negotiate the labor contracts with public employees.

American hopes for the future divided by race
For decades now NORC at the University of Chicago has been polling Americans of different races, asking their thoughts about the future.

Food Industry Promotes Healthy, Simple Comfort Foods
Fosterfarms.com shares healthier version of favorite comfort foods - trading out pasta for "zoodles" and baked chicken for fried.

Soros Justice Media Fellowships
Media Fellowships are one year in duration, and fellows are expected to make their projects their full-time work during the term of the fellowship.

What’s Happening at Feintuch Communications, Ogilvy PR, Krupp Kommunications, and Southard / Freeman
Feintuch Communications Becomes PR Rep for The Center for Emotional Marketing.

PR News from Next 15 / Pinnacle, Sard Verbinnen, Zimmerman, and Hotwire
Tech PR Agency Pinnacle Acquired by Next 15.

Laws change, but medical marijuana remains a PR battle
Medical marijuana laws are changing, state by state.

SeaWorld Fighting Back
It's worse in Florida than in California, but the company can't whitewash the damage done by BlackFish.
