In 2017 Uber's customer relations collapsed. #DeleteUber, a viral video of CEO Travis Kalanick berating a driver, sexual-harassment allegations across the company. By 2024, Uber's brand health had recovered. The rebuild — leadership change, transparency reports, and the disciplines that worked.
Panera is the most-studied fast-casual repositioning of the last decade. A communications case study, not a menu story \u2014 the playbook that owns the \"clean food\" lane in U.S. fast-casual.
From the 2016 global launch through the 2020 Care reaction and the 2024 Care retirement — the full arc on Facebook Reactions as Meta's upstream sentiment signal.
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
The Canadian news industry faces a stack of shifts: ad-revenue collapse, newsroom consolidation, and policy debates around the Online News Act, CBC funding, and the Local Journalism Initiative.
Walmart moved its starting U.S. hourly wage from $9 to $10 last month — the second major McMillon-era wage event in 13 months. More than 1.2 million employees received a raise. Full-time associates saw approximately 3 percent average increases. The disclosure was paired with a scheduling reform that may matter more than the headline wage number.
The packaged food processing category in 2026 — Del Monte (Chapter 11 2025), Green Giant (B&G Foods), Birds Eye (Conagra following 2018 Pinnacle acquisition). The PR firm landscape (Edelman, Weber Shandwick, FleishmanHillard, BCW, Allison+Partners, BBDO) and the five structural disciplines the category now requires.
Cities now retain public affairs firms for crisis communications, police-community relations, infrastructure-project communications, federal-grant positioning, economic development, and bond-market work. EPR's working analysis of the Cities-as-Clients PR market in 2026.
Coca-Cola's local marketing discipline: the bottler system as local infrastructure, the brand-as-infrastructure principle, how the Olympic and World Cup sponsorships function as local activation platforms, and what the Share a Coke local adaptation model teaches.
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.