Pepsi has announced it will not be renewing its Citi Field sponsorship including the right-field Pepsi Porch. The non-renewal announcement, the Pepsi Porch positioning, the recent Mets pennant context, the portfolio rebalance positioning, and the broader strategic logic for Pepsi's sports sponsorship strategy.
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
The Nigerian government launched a PR offensive against Boko Haram in 2015, treating the extremist group as a media-narrative threat in addition to a military one. The campaign architecture and what it accomplished.
Founder Amy Prenner-Corralez developed STORK PR for this very reason.
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.
EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.
Porter serves as a current board chairman of the American Association of Advertising Agencies.
You've created a business, a website or blog to promote your work.
Giving birth to a tourist ideology attracting new visitors, and guaranteeing those visitors do business with and ultimately live in Rhode Island.
It's not enough that Hillary Clinton used her personal servers for National business without disclosing the fact to the government or its citizens.