Editorial
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression.
Tag
strategy
Retail & eCommerce
4 Great E-mail Ecommerce PR Campaigns
When done right, you might find your company name or your client's company name on a list similar to the following.
PR News
What the Paul LePage Apology Got Wrong
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
Insights & Strategy
The Value of Positive Publicity
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.
PR Firms & Communications Agencies
The Modern PR Tool Stack: Cision, Muck Rack, Meltwater, and What Replaced HARO
The 2026 PR tool stack: Cision (Platinum-owned, owns Brandwatch and PR Newswire), Muck Rack ($1.5B valuation), Meltwater (Altor-acquired May 2024), the post-HARO stack (Connectively, Qwoted, Featured.com), and the AI Communications layer (Otterly.ai, Profound, Athena, Daydream, Goodie AI, Lion).
PR News
Communications PR for Major Entities May Need to Adjust to President-Elect Trump’s Tweeting
President-elect Donald Trump has made over 34,000 tweets from his @realdonaldtrump account.
Insights & Strategy
Cleaning Up The Automotive World with CEOs
The climate in the automotive industry is anything but clear, and it seems some of the leading industry CEOs are trying to do something about it.
Insights & Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Insights & Strategy
Non-Stop Communication and its Effect on PR Industry
When was the last time you received a personal letter in the mail?
Insights & Strategy
Proactive Versus Reactive PR in Law Enforcement
PR pros use two main strategies to build and protect brand images.