Insights & Strategy
South Korea Fighting PR War Against the North
As nations around the globe ponder what to do about North Korea's apparent nuclear test, one country is already acting.
Tag
strategy
Editorial
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression.
Retail & eCommerce
4 Great E-mail Ecommerce PR Campaigns
When done right, you might find your company name or your client's company name on a list similar to the following.
PR, AI & Communications News
What the Paul LePage Apology Got Wrong
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
Insights & Strategy
The Value of Positive Publicity
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.
PR Firms & Communications Agencies
The Modern PR Tool Stack: Cision, Muck Rack, Meltwater, and What Replaced HARO
The 2026 PR tool stack: Cision (Platinum-owned, owns Brandwatch and PR Newswire), Muck Rack ($1.5B valuation), Meltwater (Altor-acquired May 2024), the post-HARO stack (Connectively, Qwoted, Featured.com), and the AI Communications layer (Otterly.ai, Profound, Athena, Daydream, Goodie AI, Lion).
PR, AI & Communications News
Corporate Communications Should Adjust to Trump's Tweeting Now
Donald Trump has already posted more than 30,000 tweets from @realdonaldtrump. Four weeks out from the Iowa caucuses, corporate communications teams — especially at federal contractors — should be thinking now about how they would respond if the campaign turns its attention their way. The audience-reach asymmetry, the wrong response, and what works better.
Automotive & Mobility
Cleaning Up The Automotive World with CEOs
Thirteen automotive CEOs signed a two-page decarbonization commitment before the Paris climate agreement. The absences — Volkswagen and Toyota — tell the second half of the story.
Insights & Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Insights & Strategy
Proactive Versus Reactive PR in Law Enforcement
PR pros use two main strategies to build and protect brand images.