Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Tag
strategy
Insights & Strategy
Crisis Insurance: Reputation Protection for Small and Mid-Size Operators
In January 2016, Crisis Tether launched as a new crisis insurance product for small and mid-size tourism operators. The category has expanded substantially. What crisis insurance covers, the adjacent product categories, and what often works better.
Featured
Preparing Business to Survive Global Crisis
Finance experts continue to watch anxiously while China engages in a tug-of-war with itself, amidst a decreasing Yuan and stock market crashes.
PR News
How Mexico Fights Obesity
Despite high rates of poverty in Mexico, over the past few years, the country's rate of obesity skyrocketed.
Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Marketing
How Public Relations Drives Direct Response Marketing
Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Insights & Strategy
New York Wants Political PR Firms To Report To Government What They Do
The bill requires anyone paid to help sway public policy for clients to share certain information.
Insights & Strategy
Big PR Reach on a Small Budget: The Graza, Soft Services, and Topicals Playbook
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
Insights & Strategy
Guilty by Association in PR
The old saying that birds of a feather flock together still holds weight in today's business world.
Insights & Strategy
South Korea Fighting PR War Against the North
As nations around the globe ponder what to do about North Korea's apparent nuclear test, one country is already acting.