The PR of Taking a Stand
There’s nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences. Nelson Mandela spent years in a third-world prison, and Rosa Parks sparked a positive...
Tagged: strategy
Lessons from the CDC about Crisis Communications
The Center for Disease Control (CDC) deals with a very specific type of problem. So planning for a crisis situation in advance is easier than in some businesses, but putting that aside, most businesses...
Massachusetts Department of Fish and Game Seeks Social Media Marketing Agency
The Massachusetts Department of Fish and Game – Division of Ecological Restoration is soliciting responses to pilot a Community-Based Social Marketing (CBSM) approach to reducing household outdoor water use in 2 communities in Northeast...
Reanimate Nonprofit Fundraising with PR
In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which...
Pueblo Memorial Airport In Colorado Issues Advertising RFP
Pueblo Memorial Airport, located six miles east of Pueblo, Colorado has issued an advertising RFP. This highly desirable geographic location south of the congested metro areas of Denver and Colorado Springs provides a variety...
David Milberg on How to Become a Successful Serial Entrepreneur with Technology
The recent advancements in technology have made it easier than ever before to become a serial entrepreneur. Using your computer, you can set up, run and manage several businesses from the comfort of your...
Using Consumer Reviews And Influencer Marketing To Boost PR
Influencer marketing is growing in the world of Public Relations these days, and it should be since many studies have shown that consumers prefer getting information about products from other consumers rather than through ads.
What Libraries Can Teach About Low-cost Branding
For centuries, libraries were the only place you could go to gather large amounts of information, but the internet age, with Google, Amazon, Wikipedia, and other sites, has changed that. The other thing true...
What’s Smart About Banning News Agencies from Press Briefings?
White House Press Secretary Sean Spicer recently blocked a few news agencies from a press briefing. The action caused a furor in the press, especially those whose reporters were banned … The New York...
Chicago Teachers Union Issues Marketing RFP
The Chicago Teachers Union is currently accepting proposals to overhaul their branding and digital presence. Proposals will need to account for current digital tools, history and identity while looking forward with innovative digital strategies...
