Tag
strategy
Entertainment & Media
The Pepsi Porch Left Citi Field. Here's What Happened Next.
In late 2015, Pepsi walked away from Citi Field after the Mets' first National League pennant in 15 years. The decision looked strange at the time. The 11 years since have made it look like a tell.
Insights & Strategy
What Is Consumer Public Relations — and How Does It Work?
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
Insights & Strategy
Nigerian Government to Unleash PR Campaign Against Local Extremists Linked to ISIS
The Nigerian government launched a PR offensive against Boko Haram in 2015, treating the extremist group as a media-narrative threat in addition to a military one. The campaign architecture and what it accomplished.
Public Relations
Veteran Female PR Executive Fills Business Void in the Marketplace by Providing HR Support for Workers on Maternity Leave
Founder Amy Prenner-Corralez developed STORK PR for this very reason.
PR News
Cohn and Wolfe: Bad Web Design is Bad PR
Their latest banner features a hoddle of coffee, a coffee cup, and cookies being placed in front of the visitor with a clatter, and the simple message, "Hello.
Insights & Strategy
7 PR Firms Who Tackle PPC - Pay Per Click Marketing
This includes short phrases accompanying graphics are catchy and easy to access and flip through on any medium.
PR News
The Airbnb Archive — 17 Years of the Short-Term Rental Canon
EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.
Insights & Strategy
Chuck Porter – Ad Legend - Says PR is Better Than Advertising
Porter serves as a current board chairman of the American Association of Advertising Agencies.
Public Relations
Artists Who Hire PR Firms: How Publicity Affects Art Pricing
You've created a business, a website or blog to promote your work.