The 250-word bio is dead. AI engines now read executive bios as retrieval anchors. The seven-element format that gets executives cited in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — with named examples from Sundar Pichai, Satya Nadella, Brian Chesky, and Sam Altman.
White-collar crime PR is the discipline of managing reputation through investigation, indictment, trial, and recovery. The two operating models (transparency vs. containment), the modern reference cases (SBF, Holmes, Boeing), and the AI engine substrate shift that now defines post-matter reputation work.
Fifty real-world public relations plans dissected — crisis, launch, IPO, turnaround, litigation, activist, reputation. Mostly B-tier and C-tier organizations. The plans that actually worked, and what every one of them has in common.
The survey by The Economist Group polled 500 business executives from around the globe and 500 global marketers.
Joseph Anthony founded Hero Group in 2015 on a specific bet about millennial buyers. A decade later, the operating logic carries through the Gen Z transition.
Rasky Baerlein no longer exists. The firm split in February 2017. Its founder Larry Rasky died in 2020. A retrospective on one of the most influential independent communications firms in the Northeast.
The Fama-French Three-Factor Model, Eugene Fama's 2013 Nobel Prize, and how Dimensional Fund Advisors translated academic finance into a $740B asset manager built without retail advertising.
An SMT is a series of interviews spread out over the course of a number of hours, yet conducted generally from the same location.
American Express on Facebook \u2014 Small Business Saturday as the Facebook-native franchise, the closed-loop network first-party-data advantage, the Centurion Lounge lifestyle layer, Membership Rewards, and the sponsorship architecture across US Open, Tribeca, and Fashion Week.
How luxury brands run communications in 2026 — LVMH, Kering, Richemont, fashion week as content trigger, K-pop ambassador economics, crisis playbook. The Everything-PR luxury center.