World Business Chicago, Chicago Anchors for a Strong Economy (CASE) Seeks Branding & Marketing Firm

World Business Chicago, Chicago Anchors for a Strong Economy (CASE) Seeks Branding & Marketing Firm

General Information

World Business Chicago is a public-private, non-profit partnership that drives inclusive economic growth and job creation, supports business, and promotes Chicago as a leading global city. More information may be found at http://www.worldbusinesschicago.com

Background:

Chicago Anchors fora  Strong Economy (CASE) is a network of 16 prominent Chicagoland anchor institutions committed to collectively impacting neighborhood economic development through local purchasing, hiring, and investment. More information: http://www.chicagoanchors.com/

CASE has created a proprietary tool currently called the ‘Diagnostic Tool’ to provide businesses with an assessment of their capacity and readiness to work with an Anchor.     The Diagnostic Tool is scaling its matchmaking function that connects local businesses to procurement opportunities with CASE’s Anchor Institutions and/or programming opportunities with Community Partners.

SCOPE OF WORK

Chicago Anchors for a Strong Economy is seeking a creative agency partner to help with the following:

  1. Develop Diagnostic Tool branding and provide marketing support to achieve Chicagoland recognition
  2. Develop marketing campaign around the promotion of the Diagnostic Tool to recruit businesses to participate in the Diagnostic Tool Process
  3. Increase CASE’s recognition in the Chicagoland business community as a value-add partner that helps provide access to potential customers and   resources.

Discovery:

  • Diagnostic Tool Branding, Messaging & Communications Campaign
    • Target audiences: potential businesses who meet the criteria below, Anchor Institutions, Community Partners (e.g., Goldman Sachs 10,000 Small Businesses at City  Colleges of Chicago)
    • Business Criteria for Diagnostic Tool  Participation
      • Able to provide 2 years of financial  data
      • Able to articulate how they would sell to an institutional buyer
      • Headquartered  in Chicagoland
      • More than 2 full time employees
      • More than $150,000 in annual revenue

“CASE-ready”  branding  with logo design

  • Development:
    • Diagnostic  Tool  Marketing Kit
  • Execution:
    • Website Enhancement: landing page(s) on existing Chicagoanchors.com website specifically dedicated to the Diagnostic
    • Some initial ideas on sections include:
      • Welcome, Value  Proposition and  Registration Form
      • FAQs
      • Testimonials
      • Upcoming events with registration links (if   possible)
      • Refer a business
      • Community Partners
      • Video  Story Boarding

Proposal due by February 24, 2017 to:

Ashley Evans, CASE’s Business Relationship Manager
Jake Trussell, WBC’s Creative Director
aevans@worldbusinesschicago.com
jtrussell@worldbusinesschicago.com
177 N. State Street, Suite 700
Chicago, IL 60601

Leading PR Agencies with a Chicago presence includes Zeno Group & Edelman PR.

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