Ad viewability is no longer a debate — it's the floor. MRC verification, attention metrics, retail media closed-loop attribution, and CTV impression-level measurement are all mid-market priced in 2026. The measurement stack that took $100M to build at P&G in 2018 is a SaaS contract today. Mid-market brands are the structural winners — if they move.
From the 2012 "should we automate tweets" question through Sprinklr, Sprout Social, ChatGPT, Claude, Midjourney, and the 2026 agentic-posting frontier — the social media automation case file.
Nearly half of Internet users now post original images to the Web, and photos and videos become some sort of a “social currency” online, as a new report the Pew Internet and American Life Project shows.
Pinterest is one of the more interesting social platforms for B2B marketing — GE, IBM, HubSpot, and other major B2B brands are running sustained Pinterest programs. The structural reasons, the named operators, and what the broader B2B marketing category should be considering.
The smartphone wars between Apple, Samsung, and the Google Android ecosystem represent one of the more substantial corporate competitive dynamics in modern consumer technology. Three different business models, the patent litigation, and what the broader corporate communications category should be taking from the dynamics.
Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?
Like this title, a contrarian position can confuse and frustrate your audience … but does it work? Contrarian brands are powerful, but risky.
EPR's canonical Duolingo Archive — Zaria Parvez, the unhinged owl, the TikTok growth loop, the subscription compounding, and the brand-on-social playbook most companies cannot copy. Twelve pieces indexed.
Today's marketplace is a competitive and crowded place.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.