Twitter has crossed 140 million monthly active users and become a structural channel for brand building. What's working, what's not, and the operating disciplines that separate the brands compounding on the platform from the brands running placeholder accounts.
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
If you are yet to master social media tools and still need guidance through the web of the 2.0 online word.
The new service offers a consolidated view of a business' results for their marketing efforts and of their online reputation.
What's the best social media platform for business?
Only 39% of CMOs can quantitatively prove ROI — nearly unchanged since 2012. How the best CMOs measure now, with named B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop) and C-tier (Resend, PostHog, Plain, Topicals, Vacation Inc.) brand exemplars and the working measurement-tool stack.
Negative feedback response in 2026: the seven-step system, channel-specific tactics across Google, Yelp, Trustpilot, Glassdoor, App Store, Reddit, TikTok, and X. The five most common errors.
How Meta runs corporate communications in 2026 — the in-house team, the agency roster, and how brands now operate a Facebook account that earns AI citations.
Hiring for small businesses in 2026 — five structural shifts (remote/hybrid expanded talent radius, AI tools absorbing junior cognitive load, restructured compensation, digital candidate experience, founder visibility for passive flow) and seven tactics that compound (role definition, pipeline pre-need, AI in screening, AI fluency in hires, paid project work, offer analysis, onboarding infrastructure).