PR News
Be Discovered using Content Curation
This upcoming year is going to be the year of content. You've found it, you know about it; why not be discovered by it? Curation is in for 2013 - don't be left out.
Tag
strategy
Insights & Strategy
Fight Fire with Kindness: How to Respond to Mean Customers Online
You don't have to use social media long to see one of its biggest drawbacks-hiding behind computers often gives people more courage to be mean.
PR News
Twitter New Photo Options Make Tweeting Both Personal and Social
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Insights & Strategy
Pitching Notes Allows PR Professionals to Share Their Experiences with Reporters
In a public relations professional’s life there is always a moment when they have to contact a reporter for the first time to pitch an article or a piece of news. In order to do that, PR people do as much research as possible on that reporter – subjects covered, style, brands etc. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.
Social Media
Moxie Software Launches Chat Service that Engages Fans through Facebook Pages
Moxie Software, Inc. announced today the release of the Engage+ App, a social chat application for customer sales and service that leverages Facebook’s API. This app is available with Chat Spaces™ and enables companies to have engaging discussions with fans and, based on their profile, to deliver personalized offers and better interaction experiences.
PR News
Social Vibe Launches A New Consumer Engagement Platform
Average results on campaigns that leverage TrueTargeting™ exceed industry averages with five to 10 times the opt-in of display, 60 seconds time-spent, 80 percent completion, 46 percent click-through, and more than 15 percent lift in brand consideration.
PR News
AccurateLeads: Customer Service Is Both Epidemic and Opportunity
Quality customer service is paramount in bringing in new clients and retaining old ones. AccurateLeads shares 4 simple tips on providing it. Check them out.
PR News
Buysight, Inc. Acquired by AOL’s Advertising.com Group
AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.
PR News
3 Tips To Target International Markets
One of the greatest things about commerce on the web is the ability to expand your reach.
PR News
Shopping PR: Who Pays $1.1 Million for Mystery Shopper Reviews?
There's one thing Sheepy doesn't get: mystery shoppers. Mobee just got caught in the sheepworks.