Editorial
Millennials Want More from their Experience - Can You Deliver?
They are the largest generation since the vaunted post-WW2 baby boom, and they are entering the workforce in droves every single day.
Tag
strategy
Travel
Amtrak in 2026: America's Railroad Bets the House on the Northeast Corridor
Nobody likes it when the way they get to work is under repair.
Public Affairs & Government
NYPD Body Cameras: The Communications Lesson Inside America's Largest Police Camera Rollout
A lot has been said and written about police body cameras in recent years, and now the media and residents will get a first-hand chance to weigh in.
Editorial
Checklist for Successful Business Partnerships — The McDonald's and Coca-Cola Case
McDonald's and Coca-Cola have run the same B2B partnership for six decades. The seven-point operating checklist that explains why — and the test every other partnership should run against it.
Insights & Strategy
UNC's NCAA Academic-Athletic Scandal: The Multi-Year Reference Case
The University of North Carolina has been in hot water with the NCAA for years now thanks to an academic scandal that never seems to find its resolution.
PR, AI & Communications News
McDonald's Management Makes a Major Change
McDonald's is shifting the Quarter Pounder to fresh, never-frozen beef across most U.S. restaurants by mid-2018. The most consequential menu decision the brand has made in years — and the most expensive.
Insights & Strategy
How Millennials Actually Earn Extra Income: The Gig Economy Reference
The gig economy reference — Uber, DoorDash, Etsy, Airbnb, Upwork, Substack. What gig work actually pays and which platforms serve which workers.
PR, AI & Communications News
Grayling Clears Its Decks: Paul Taaffe on Firing Exploitative Clients
When PR firms fire clients, the move is almost always a reputation calculation. Grayling's 2016 restructuring under CEO Paul Taaffe — a 17.4% like-for-like sales hit traded for a cleaner client book. The playbook for walking away from revenue.
PR, AI & Communications News
The Penn State Verdicts: Sandusky, Spanier, And The Legal Architecture Of Institutional Cover-Up
The Penn State case produced four criminal convictions, $118M+ in civil settlements, and the Freeh Report that became the template for institutional cover-up investigations. The legal architecture, explained.
PR, AI & Communications News
Using Customer Info to Better Market a Travel Brand
It's all about connection in marketing and building a brand these days.