"The Few. The Proud. The Marines" — one of the most durable advertising taglines in American history. The 1977 origin, the four conditions that made it work, the 2017 "Battles Won" decision, and what every brand team studies.
Disney's live-action Beauty and the Beast includes LeFou, played by Josh Gad, as a peripheral gay character — one of the most-discussed press cycles of the film. Director Bill Condon described what he called an "exclusively gay moment." The Russia 16+ rating, the Alabama drive-in skip, and what Disney's measured communications discipline actually does.
The City of Orlando has issued an RFP for a marketing company.
NFL free agency is the largest off-season earned-media inventory the franchise gets to deploy. The four inventories the cycle produces, the structural patterns that characterize teams doing it well, the three risk categories, and the 2026 AI-era citation surface inflection now reshaping how franchises think about signing rollouts.
Boeing has announced substantial recent job cuts across multiple categories. The substantial position elimination scope, the voluntary separation package framing, the cost reduction emphasis, the competitive pressure response, the operational efficiency positioning, and the broader strategic logic for Boeing's workforce restructuring.
The biggest rap beefs are the most-studied unstaged PR case studies of the past 30 years. Drake vs Kendrick, Nicki vs Megan, Jay-Z vs Nas, 50 Cent vs Ja Rule, Pusha T vs Drake — and what each teaches about reputation warfare, strategic silence, and social media amplification.
There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.
The CDC wrote the modern federal crisis communications playbook. The five CERC principles, how the framework was built, the pre-pandemic record across anthrax/SARS/H1N1/Ebola, the COVID-19 stress test, and the rebuild.
The other thing true of libraries traditionally is they've almost always had to operate on a limited budget, at least the public ones.
The Milo Yiannopoulos arc is the cleanest media case study in how a provocateur business model collapses when the contributor crosses a line the platform cannot absorb.