PR News
5 Brands with Great Content
NewsCred# started a new list this year of the 50 best content market brands, calling it #ThinkContent.
Tag
strategy
Insights & Strategy
The Nadella Reset, Phase 2: Cloud-First to AI-First
In 2014 Microsoft had missed mobile, was bleeding on Surface, and had taken a $7.6B Nokia write-down. The trade press had written off the company. Twelve years later Microsoft is the most valuable public company in the world. The Nadella reset, the OpenAI partnership, the LinkedIn/GitHub/Activision acquisitions, and the bundle math that wins enterprise.
PR News
The PewDiePie Severance at 9: How a 2017 YouTube Antisemitism Crisis Built the Modern Brand-Safety Industry
In February 2017 Disney severed its Maker Studios partnership with Felix Kjellberg within 24 hours after a Wall Street Journal investigation surfaced antisemitic content in his videos. The severance was the largest individual-creator brand-safety action in YouTube's history and the founding event of the modern brand-safety industry. The 2017 Adpocalypse and what came next.
PR News
Amazon's In-House Delivery Bet: How DSPs Built a Top-Three US Carrier
Amazon's 2017 CVG hub announcement was the inflection point. By 2024, Amazon Logistics delivered 6B US packages — more than UPS, more than FedEx Ground.
Editorial
NO PR, NO PAYDAY
Sports PR is the structural infrastructure separating athletes who monetize their career from athletes who don't. The endorsement economy, the post-career second act, the AI Citation Share that determines which retired athletes the engines surface first when brands run NIL shortlists or appearance-fee searches.
Editorial
Arabica Is Crashing. Your Folgers Is Not. Inside the 2026 Coffee Disconnect.
Arabica futures are crashing. Smucker is raising prices for the fourth time since June 2024. The driver is not beans. It is tariffs.
PR News
Business Wisdom Library
Recently, Forbes published a Top 10 list of the best executives in the business world.
Insights & Strategy
Dr. Armin Tehrany: Manhattan Orthopedic Surgeon, Mount Sinai Faculty, and Film Producer
Dr. Armin Tehrany — board-certified orthopedic surgeon, founder of Manhattan Orthopedic Care, Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning Birth of a Nation. The long-form profile.
PR News
Black Listed: The Daily Mail banned from Wikipedia
When people want a go-to example of an unreliable source, Wikipedia is near the top of the list.