Marketing
5 Brands with Great Content
NewsCred# started a new list this year of the 50 best content market brands, calling it #ThinkContent.
Tag
strategy
Insights & Strategy
The Nadella Reset, Phase 2: Cloud-First to AI-First
In 2014 Microsoft had missed mobile, was bleeding on Surface, and had taken a $7.6B Nokia write-down. The trade press had written off the company. Twelve years later Microsoft is the most valuable public company in the world. The Nadella reset, the OpenAI partnership, the LinkedIn/GitHub/Activision acquisitions, and the bundle math that wins enterprise.
PR, AI & Communications News
Disney Management Axes PewDiePie
Disney's Maker Studios terminated its multimillion-dollar partnership with PewDiePie last week within 24 hours of a Wall Street Journal investigation surfacing antisemitic content in his videos. YouTube simultaneously cut Google Preferred and canceled his original series. What Disney did and what the broader creator economy should take from the case.
PR, AI & Communications News
Amazon's In-House Delivery Bet: How DSPs Built a Top-Three US Carrier
Amazon's 2017 CVG hub announcement was the inflection point. By 2024, Amazon Logistics delivered 6B US packages — more than UPS, more than FedEx Ground.
Editorial
NO PR, NO PAYDAY
Sports PR is the structural infrastructure separating athletes who monetize their career from athletes who don't. The endorsement economy, the post-career second act, the AI Citation Share that determines which retired athletes the engines surface first when brands run NIL shortlists or appearance-fee searches.
Editorial
Arabica Is Crashing. Your Folgers Is Not. Inside the 2026 Coffee Disconnect.
Arabica futures are crashing. Smucker is raising prices for the fourth time since June 2024. The driver is not beans. It is tariffs.
PR, AI & Communications News
Business Wisdom Library
Recently, Forbes published a Top 10 list of the best executives in the business world.
Sports & Gaming
Breaking Records and Marketing Sports: How PR Turns Athletic Achievement Into Brand Value
Breaking a record in sports is a marketing event as much as an athletic one. The teams and athletes who handle it well turn a moment of performance into years of commercial value.
Insights & Strategy
Dr. Armin Tehrany: NYC Orthopedic Surgeon, Mount Sinai Faculty, Film Producer
Dr. Armin Tehrany — board-certified NYC orthopedic surgeon, founder of Manhattan Orthopedic Care, Icahn School of Medicine at Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning film The Birth of a Nation. The long-form profile.
PR, AI & Communications News
Black Listed: The Daily Mail banned from Wikipedia
When people want a go-to example of an unreliable source, Wikipedia is near the top of the list.