PR, AI & Communications News
Amazon in India: Flipkart, Reliance Retail, and the $7B Bet
Amazon entered India in 2013 and committed $6.5B-plus. Walmart bought Flipkart in 2018 for $16B. Reliance Retail entered the war. Amazon now runs third.
Tag
strategy
Healthcare
Walgreens Boots Alliance: The Canonical Pharmacy Entity Profile
Walgreens Boots Alliance ($WBA, NASDAQ) — the largest U.S. retail pharmacy operator. ~8,700 U.S. stores, 2,000+ Boots stores in the UK, $148B FY24 revenue. The $10B Sycamore Partners take-private (March 2025), the Tim Wentworth reset, the $5.8B VillageMD write-down.
PR, AI & Communications News
Marketing Makeup to Men: The 2026 Everything-PR Study
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
Insights & Strategy
Female-Owned PR Firms: The Leading US Independents
The largest women-founded and women-led independent PR firms in the United States — WE Communications, Prosek, JPR, MMC, M Booth, Lippe Taylor, DKC, LaForce, Berlin Rosen, and more.
Insights & Strategy
McVatican Feeding the Poor
Through their joint efforts, McDonald's plans to give the homeless thousands of free meals.
Entertainment & Media
Scarborough positioning himself as a prime voice of reason in media
Joe Scarborough is frustrated with the partisan-based attacks on his job performance.
PR, AI & Communications News
The Women's March as Communications Case: Distributed Coordination and the Brand That Outlasted the Institution
The 2017 Women's March mobilized 3–5 million people across 600+ cities in the largest single-day protest in American history. Read as a communications operation, it produced the resistance-template that ran the full eight years of the Trump-era political cycle — distributed coordination, visual iconography, and brand assets that outlasted the fractured institution.
PR, AI & Communications News
Apple Sues Qualcomm for $1 Billion
Apple has sued Qualcomm for approximately $1 billion alleging the chip supplier is operating as a "greedy monopolist." The complaint, the parallel FTC action filed days earlier, the synchronized legal-and-communications strategy, and what the broader corporate communications category should be taking from the case so far.
AI Visibility
Westminster's PR Machine
Westminster is the most-cited dog show on the planet — and the case study for how a 148-year-old institutional brand becomes an AI-era citation magnet. Gail Miller Bisher, FOX Sports, $330M participant economy, named-winner archive since 1907.