Entertainment & Media
The Ken Bone Case Study: How a Viral Civilian Burned a 96-Hour Brand Window
5W CEO Ronn Torossian takes a look at the rise and fall of Ken Bone.
Tag
PR News
Public Affairs & Government
When Government Becomes Publisher — The Christchurch Newsline Case and the Global Pattern
Christchurch City Council launched Newsline in March 2016 for NZ$25,603 — bypassing traditional NZ media to publish council content directly. The case demonstrates a global pattern: BBC, VOA, RT, Xinhua, CGTN, Al Jazeera, DW, the US public-affairs apparatus. The 2025 USAGM restructuring. The AI engine layer.
Insights & Strategy
Government PR Budgets Under Scrutiny: The A/B/C-Tier Contractor Map for 2026
Governments tell citizens to tighten budgets while paying outside communications consultants six- and seven-figure fees — and the political math collapses every time. The full contractor map: A-tier (Edelman, FleishmanHillard, Hill+Knowlton, Ketchum, Brunswick), B-tier (APCO, Powell Tate, Glover Park, Mercury PA, Subject Matter, GMMB), C-tier (Invariant, Mehlman Castagnetti, Forbes Tate, Penta, Avoq).
Insights & Strategy
Dos Equis and the Most Interesting Man: A Brand PR Retrospective
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
Public Relations
NASA in 2026: From Apollo to Artemis to SpaceX — The Communications Discipline Behind 65 Years of Public Sector Storytelling
NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
PR News
How to End a PR Nightmare
Maybe Rio Would have benefited by a better PR firm and fired the one they currently use.
PR News
Stanton PR & Stanton Communications: Two Different Companies
First, they are two separate firms, so don't get them confused thinking they are only one agency.
Public Relations
Can PR Build a Bridge Between Police and the Community?
The Phoenix City Police recently took a proactive approach with the intent of mending and improving relations with the public.
PR News
The Possible Decline Of Public Relations
The public relations industry continues to experience rapid growth as it spreads across different fields, once considered separate from PR.
Public Relations
Western Nations Struggle to Sell Citizens on Security Spending
After yet another very public attack in France, Western governments are scrambling to convince their citizens they are safe, and everything is under control.