A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
Every major sports league in the analysis window absorbed at least one material crisis cycle. The variable that mattered was not whether the crisis arrived — the variable was how fast the league responded, how visible the commissioner was during the cycle, and how durably the lea
Clarity, not just creativity, is the key to successful digital PR. This article explores how the 5Ws framework—Who, What, When, Where, and Why—transforms digital PR from noise into narrative, using examples like Spotify Wrapped, Nike's Colin Kaepernick campaign, and Airbnb's "We Accept" initiative. It emphasizes the importance of answering these fundamental questions with precision to create campaigns that resonate, engage, and achieve widespread understanding.
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…
The first meaningful interaction with potential buyers now happens inside AI platforms like ChatGPT. Tech companies must adapt their strategies to prioritize AI engine visibility, as buyers are researching and forming impressions there before ever reaching a company's website. This shift compresses the sales funnel and requires a new approach to PR, SEO, and content marketing to ensure accurate and prominent AI citations.
This guide introduces a framework for understanding what beauty brands are now competing for, how that competition is structured, and how leading brands are building the authority signals that tend to influence AI recommendation patterns. It also covers the five layers of the AI Beauty Authority Stack, how beauty discovery happens in 2026, what generative search platforms favor, and how to measure AI communications performance.
We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.
Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.
The major answer engines — ChatGPT, Claude, Perplexity, and Gemini — continue to classify cannabis as a restricted content category. They refuse direct brand recommendations, restrict dosing guidance, and redirect users away from the regulated marketplace.