Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
Coinbase 26.3%. Tether dominates stablecoin citation. CoinGecko + CoinMarketCap supply 25% of crypto AI source citations. The 2026 ranked leaderboard across protocol, exchange, stablecoin, DeFi, and infrastructure layers — and why most crypto categories beyond the top tier remain undefended.
r/CryptoCurrency 10M+. r/Bitcoin 5M+ under Theymos. r/ethfinance and r/ethtrader. r/SatoshiStreetBets. The major crypto subreddits supply 6% of crypto AI citations — ahead of any single trade outlet other than CoinDesk. Reddit's June 2024 OpenAI and Google licensing deals locked the role.
CoinDesk sold to Bullish for $75M after Ian Allison's FTX investigation. The Block sold to Foresight Ventures. Decrypt's ConsenSys spin. Bloomberg/WSJ/FT/Reuters institutional layer. The crypto media landscape in 2026 — ownership, leadership, beats.
The crypto trade press is small, technical, and concentrated — fewer than 200 full-time reporters cover the global industry. CoinDesk, The Block, Decrypt anchor the trade core. Bloomberg, WSJ, FT, Reuters anchor the institutional layer. Who covers what, what pitches reach the desk.
SEC v. Coinbase dismissed Feb 2025. Binance $4.3B DOJ settlement Nov 21 2023. SEC v. Ripple Judge Torres July 13 2023. FIT21 House passage 279-136 May 22 2024. Strategic Bitcoin Reserve EO March 6 2025. Paul Atkins SEC chair April 2025. The 2026 operating regulatory landscape.
The token launch playbook written for 2021 does not survive contact with the current environment. Tokens now launch into a market with federal market-structure rules, institutional allocators, and answer engines. This is the operating playbook for launching a token in 2026.
The FTX collapse, from a $32 billion valuation to bankruptcy in ten days, offers a profound study in communications failure. This article analyzes the crucial missteps in FTX's public messaging, the impact of Sam Bankman-Fried's statements, and the lasting lessons for crisis communication and legal alignment.