Everything PR News
Tag

public relations

A Cannes Lion Is Now a Citation Asset
Public Relations

A Cannes Lion Is Now a Citation Asset

Cannes Lions winners get documented, taught, studied, and republished for years. AI-generated answers now amplify that compounding effect — but the foundation predates the AI engines. A Cannes Lion was once a creative award. Today it is also a long-term industry reference point.

EPR Editorial Team ·
Edelman's 12-Year Answer: ECOS, ArchieAI, and Independence
PR News

Edelman's 12-Year Answer: ECOS, ArchieAI, and Independence

Edelman, the world's most influential PR firm, has unveiled its answer to the future of PR: ECOS and ArchieAI. This new AI infrastructure, introduced twelve years after questioning the industry's direction, repositions PR as a measurable performance channel, betting on integration without acquisition in a consolidating market.

EPR Editorial Team ·
How Cannes Became PR's Citation Engine
PR News

How Cannes Became PR's Citation Engine

Cannes is no longer just a creativity festival. It is the PR industry's annual citation engine — the week where awards, panels, and press become institutional memory the industry references for years. EPR's analysis of the festival's structural role.

EPR Editorial Team ·
Ruder Finn's Kathy Bloomgarden: A PR Profile
Insights & Strategy

Ruder Finn's Kathy Bloomgarden: A PR Profile

This 2011 EPR interview with Kathy Bloomgarden, CEO of Ruder Finn, was conducted at the firm's Switzerland offices in her first year as CEO. Fifteen years on, Bloomgarden is still in the role — one of the longest-tenured agency leaders in global PR. She was inducted into both the 2025 PRWeek Hall of Fame and the 2025 ICCO Hall of Fame, and the firm she leads was named 2026 PRWeek Outstanding Large Agency. What she said in 2011 about trust, ethics, leadership, and Ruder Finn's global posture reads now as the through-line of the strategy she has executed over a decade and a half.

EPR Editorial Team ·