The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.
Public relations is the strategic management of how an organization is perceived by the audiences that matter to it. Ivy Lee, Edward Bernays, the PRSA, the PESO model, and the modern $130 billion global PR industry in 2026.
Explore the AI PR stack, a six-stage workflow integrating AI tools for research, drafting, asset building, distribution, monitoring, and measurement in public relations, while emphasizing human decision-making at critical junctures.
The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.
A genuine media list is a curated, maintained record of the specific journalists who cover your space, enriched with enough context about each one to make every interaction intelligent. Building it properly takes time and is never really finished.
California banned them. New York banned them. Tennessee, Indiana, Maine. Illinois sent 65 cease-and-desist letters in a single month. Maryland's House passed a ban 105-24. The multi-billion-dollar parallel casino market that operated in the legal gray zone for years is in a multi
28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.
Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.
The public affairs function — the discipline that connects companies with policymakers, regulators, and the political process — is operating in conditions that have shifted meaningfully since 2023. The shifts are bipartisan in the sense that they affect firms regardless of which
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.