
Francisco Soares Brandão: Founding Partner, FSB Comunicação
Francisco Soares Brandão founded FSB Comunicação in 1980, building the largest corporate communications agency headquartered in Latin America.

Francisco Soares Brandão founded FSB Comunicação in 1980, building the largest corporate communications agency headquartered in Latin America.

Madan Bahal co-founded Adfactors PR in 1997, building it into India's largest PR consultancy, with a stronghold in financial communications and IPO work.

Luís Paixão Martins founded LPM Comunicação in 1986, introducing communication consultancy to Portugal and building the country's largest PR industry employer.

Matthew Freud founded Freud Communications in 1985, building one of the UK's most influential PR firms; PRWeek named him the country's top PR professional.

Tilo Bonow founded PIABO in Berlin, building it into one of Europe's leading tech-communications agencies, with clients including Tinder, GitHub, and BMW.

Rani Rahav is the chairman of Ran Rahav Communications, Israel's leading public relations firm, advising major companies and international entertainers since 1991.

The agency vs. in-house choice is the most common career decision in communications and the most consistently answered with the wrong framework. The right framework — by career stage, compensation reality, and skill development calculus.

Every PR firm Everything-PR has profiled — searchable A–Z, by specialty, and by region. 158 agencies indexed and cross-referenced. The master directory.

External communications is the discipline of managing every message an organization sends to audiences outside its walls — customers, media, investors, regulators, and the public. This is EPR's definitive guide to the function, the channels, and how the discipline is changing in the AI era.

Where compliance, clinical credibility, and consumer demand all collide.