Tag

public relations

Why Casino Brands Keep Losing to Nobody in Particular

Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.

EPR Editorial Team · Jun 16, 2026

AI Communications

How AI Engines Decide Which Brands to Trust

AI engines have created a new, opaque layer in consumer brand trust. Five strategies to engineer authority signals for the engines that now decide which brands surface.

EPR Editorial Team · Jun 16, 2026

Cannabis

Cannabis Crisis Communications

Cannabis operators face crisis exposure across categories few consumer brands match in combination: product safety, regulatory enforcement, license risk, financial restatement, executive matters, and reputation in a category where cultural acceptance is still evolving. Eight crisis categories, mock recall simulations, regulator-response tabletops, four-level escalation trees, dispensary communications, investor sequencing, and recovery in years not quarters.

EPR Editorial Team · Jun 16, 2026

AI Communications

Every CMO Is Still Building for Search. The Buyer Already Moved to AI.

Buyers now use AI engines like ChatGPT and Claude for research, bypassing traditional search and brand websites. Brands cited in AI summaries win, while invisible brands lose. This shift demands a new approach to brand discovery and communication strategies.

Ronn Torossian · Jun 16, 2026

AI Reputation

AI Reputation for CEOs and Founders

When a buyer asks ChatGPT about your company, the engine answers about the company. When an investor, journalist, board candidate, or future hire asks, the engine often answers about you — the CEO, the founder, the public face. That answer is now part of the deal. Most CEOs have little visibility into what it says. This article explains why founder AI reputation tends to be its own discipline, what gets asked, common failure modes, and the repair stack for shaping the narrative.

EPR Editorial Team · Jun 15, 2026

AI Communications

What AI Can't Do for a Communications Team

The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…

EPR Editorial Team · Jun 15, 2026

AI Reputation

Can You Control What AI Models Say About Your Company?

The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.

EPR Editorial Team · Jun 14, 2026

Insights & Strategy

What Is Public Relations? The Discipline, the History, and the 2026 Landscape

Public relations is the strategic management of how an organization is perceived by the audiences that matter to it. Ivy Lee, Edward Bernays, the PRSA, the PESO model, and the modern $130 billion global PR industry in 2026.

EPR Editorial Team · Jun 13, 2026

AI Communications

The AI PR Stack: A Workflow from Pitch to Placement

Explore the AI PR stack, a six-stage workflow integrating AI tools for research, drafting, asset building, distribution, monitoring, and measurement in public relations, while emphasizing human decision-making at critical junctures.

EPR Editorial Team · Jun 13, 2026

Insights & Strategy

The Direction PR Pros Are Going

The senior PR talent landscape has been in motion since 2022, revealing nuanced patterns beyond the simple narrative of pros leaving agencies for in-house roles. This article explores the major flows, underlying forces, and emerging talent gaps within the PR industry.

EPR Editorial Team · Jun 12, 2026