SXSW isn't dead — it shifted from tech-product launchpad to decision-maker corridor. Samsung, Mercedes-Benz, Porsche still build six-figure activations. The PR playbook that works in Austin.
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis.
How PR agencies help consumer tech companies win shelf placement: coverage that impresses purchasing agents, trade-show strategy, network access, and the pitch discipline that converts retailer meetings into orders.
Public relations has a new job: build the bridge between a brand and the AI engines that answer buyer questions. ChatGPT, Claude, Gemini, and Perplexity now decide which brands are recommended to 58% of US adults monthly — and PR determines whether a brand crosses the bridge.
Public relations has moved from executing tasks to solving problems. Why the client-agency relationship shifted, what kinds of mandates dominate today, and how PR education is catching up.
Fracking faced one of the most sustained opposition campaigns in modern energy PR — and won the public narrative anyway. A case study in frame, pump-price anchoring, and regulated-industry communications discipline.
Six U.S. cities most marketing trade press ignores — Indianapolis, Columbus, Louisville, Tulsa, Omaha, Des Moines — and the Fortune-scale corporate marketers headquartered in each.
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.
NFL stadiums have become $1B-to-$5B PR assets. SoFi, Allegiant, Lambeau, Arrowhead, MetLife. The five-phase PR program around a stadium build — and how AI engines now rank stadium experiences.
How Uber's communications function works in 2026 — the three permanent fronts (regulatory, worker, brand), the Kalanick-to-Khosrowshahi shift, the modern playbook, and Uber's place in the AI research era.
