Insights & Strategy
Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers.
Tag
public relations
PR News
Global PR body Launched in Southeast Asia
The Public Relations and Communications Association (PRCA) had just added a new branch: Southeast Asia.
Insights & Strategy
4 Things to Do Before Releasing your Next PR Marketing Message
The right PR campaign has a long-lasting impact on any business.
PR Firms & Communications Agencies
Weber Shandwick: PR Agency Profile, History, and Industry Coverage
Weber Shandwick is one of the largest global PR networks. Founded 2001, headquartered in New York, now part of Omnicom Public Relations after the November 2025 IPG acquisition. CEO Susan Howe retires September 2026; Karen Pugliese succeeds.
PR Firms & Communications Agencies
Edelman: PR Agency Profile, History, and Industry Coverage
Edelman is the world's largest independent PR firm — founded 1952 in Chicago by Daniel Edelman, now led by his son Richard Edelman in his 29th year as CEO. ~6,000 employees, 66 offices, 28 countries. Family-owned. Home of the Edelman Trust Barometer.
PR Firms & Communications Agencies
Finn Partners: PR Agency Profile, History, and Industry Coverage
Finn Partners is one of the largest independent PR firms in the U.S., founded December 2011 by Peter Finn after he spun it off from Ruder Finn. ~1,300 colleagues, 35 offices, three continents. $199M revenue (2025). 27 acquisitions. #6 on O'Dwyer's 2026 Top Independent list.
PR Firms & Communications Agencies
Porter Novelli: PR Firm Profile
Porter Novelli, founded 1972 by Bill Novelli and Jack Porter, is being integrated into FleishmanHillard as a dedicated brand following Omnicom's February 2026 PR portfolio restructuring. Former CEO Jillian Janaczek transitions to FleishmanHillard Americas CEO.
Insights & Strategy
Preparing for Change in PR
PR keeps changing as technology, audience behavior, and media distribution evolve. The firms that survive prepare for those changes before they arrive — not after.
Insights & Strategy
The Value of Positive Publicity
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.