PR Agencies Can Help Products Hit Shelves

A PR agency helps a consumer tech product hit shelves by earning press coverage that impresses retail purchasing agents, opening doors at trade shows and industry events, and sharpening the retailer pitch and sell sheet. Purchasing agents want growth and guard their shelf space, so third-party coverage, introductions and a tight pitch improve a company's chances of being noticed by distributors and buyers.

Consumer tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional and digital media channels to get the best possible outcome for their clients' products. However, these agencies can do a lot more than this. A smart company will use their PR and marketing efforts in a variety of ways, such as developing industry relationships with purchasing managers, retailers, and e-commerce businesses. As a consumer tech company, building these relationships is vital, especially since purchasing managers are always on the lookout for new and exciting products, while also being stingy about giving up shelf space.

Here are a few insider tips to help you understand how your tech PR agency can improve your chances of getting noticed by potential distributors and buyers.

How does press coverage help win shelf space?

Press coverage helps because the main goal for purchasing agents is growth. They want to stock products that facilitate growth and keep shareholders and executives happy. While retailers might have a bit of a budget for advertising, make their job easier by showing off a few good clippings. Your PR agency can get you the clippings you need so that it will result in coverage that can be used to your advantage. Purchasing agents will definitely appreciate the extra support for their growth that comes with good coverage.

Why do trade shows matter for a consumer tech product?

Trade shows matter because attending major trade shows is essential for consumer tech companies that want exposure. However, if you don't have a PR team supporting you in this venture then it could cost you. Tech PR agencies, with their contacts, might even recommend attending exclusive industry events that take place around major tech conventions.

The people attending these events range from the media to purchasing agents from major retailers. Your PR team can assist you by extending invites to attendees and individually approaching journalists that are attending the event to set up appointments.

How can a PR agency help you network with retailers?

A PR agency helps with networking because the contacts it has in the industry and media will be extremely beneficial to your brand. Tech PR agencies are known to both attend and organize industry parties and events during conventions and beyond. Use your PR agency to get invitations to your events so you can extend your network and nurture relationships within the industry.

How should you develop a retailer pitch with your PR team?

You develop the pitch with your PR team because experienced PR professionals are good at developing the right strategy and creating solid pitches for different retailers. A PR agency that has been in the tech sector for a while will be able to advise you on what the best approach is for different retailers.

Your product may be fantastic and just what the world needs, but if you can't sell it to retailers then it can't really get that far. Tech writers can help you get your products on the shelf by perfecting your pitch and helping you develop a professional and effective sell sheet.

Strong tech PR firms to assist with this include 5W, a PR, creative and GEO agency, SHIFT Communications, and Brew PR.