Tag
recognition
Royal Family
William And Kate's Brooklyn Soft-Power Play
December 2014. The Cambridges (now Wales) attend Nets vs Cavaliers at Barclays Center. Their first official U.S. visit. The case study on royal soft-power deployment inside U.S. sports media and the playbook the family has reused since.
Editorial
Net Worth of the MarTech Builders: Steinberg, Benioff, Diller, Green, Zuckerberg
The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
PR, AI & Communications News
Havas Worldwide Names Oliver Poppelbaum Director Digital Europe
Last week Havas Worldwide announced the appointment of Oliver Poppelbaum as Managing Director Digital Europe. According to the news Poppelbaum will be responsible for digital strategy and business development within the sphere.
Celebrity
James Gandolfini: The Celebrity Brand That Refused the Celebrity Playbook
James Gandolfini built one of the most durable celebrity brands of the modern era by refusing almost every standard rule of celebrity communications. The case study on Tony Soprano, the actor behind him, and what other public figures can learn from the posture.
PR, AI & Communications News
BBDO Shows Why They're the Best - Again
One of the world's best heralded marketing agencies ever, BBDO Worldwide has won the The Directory Big Won for an unprecedented sixth time. The agency to "end all" agencies for many, BBDO won this time by the largest margin in history versus their peers.
Content Marketing
Meredith Xcelerated Marketing: Inside One of the Largest Custom Content Shops in the U.S.
Meredith Xcelerated Marketing (MXM) is the content marketing arm of Meredith Corporation — building branded magazines and digital content for Kraft, Volkswagen, State Farm, Wells Fargo, Lowe's, and Publix.
Food & Beverage
Oreo: 100 Years of the Cookie That Trained the World to Twist, Lick, Dunk
Oreo is the best-selling cookie of the 21st century — a $4B+ Mondelez brand built on a learned ritual, a centennial PR playbook, and the 2013 Super Bowl tweet that founded real-time marketing.
Insights & Strategy
Apple, Google, P&G Lead in Most Admired Companies Top
Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.
PR, AI & Communications News
Welsh Government PR Spend: From the 2010 Assembly £400K Disclosure to Senedd-Era Communications
From the 2010 Welsh Assembly Government £400K external PR disclosure to the post-2014 Welsh Government rebrand, Senedd Cymru, and the 20mph comms programme — the full sixteen-year arc on Welsh public-sector communications spend.