PR News
Pot vs Booze - the PR of vice
Today you can't turn on the TV or log onto social media without seeing some version of the PR war raging regarding various vices.
Tag
pr resources
CPG
Apple Public Relations: The $416B Scarcity Citation Lead
Apple is the only consumer-tech brand to score an A across all five major AI engines in EPR's GEO Scorecard. The five-layer citation graph — founder narrative, hardware portfolio, services ecosystem, scarcity-discipline communications, and the AI-dependency risk.
Editorial
Improving PR roles in B2B
Businesses who find their reputation important are not just selling to the masses.
PR News
Who are the Top Atlantic City Public Relations Companies?
There are many PR firms in New Jersey, but most of them are closer to New York than to Atlantic City.
Insights & Strategy
What is Working in Public Relations Like?
Do you like diversity in the tasks you do every day?
PR News
Philadelphia PR Firms: Leading Public Relations Agencies in the City of Brotherly Love
It turns out that the City of Brotherly Love isn't too shabby on additional fronts.
PR News
Best Tactics for Measurement in PR and Why it’s so Valuable
Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.
Public Affairs & Government
Top Democratic PR Firms 2026: The Operatives Behind the Party's Communications
The top Democratic PR firms and operatives in 2026 — SKDK, GMMB, AKPD, Bully Pulpit, Precision Strategies and the shops running Democratic candidate and DNC work.
