PR News
Amazon Live, the Influencer Program, and Creator Commerce in 2026
Amazon Giveaway retired in 2019. Amazon Live, the Influencer Program, and Creator Connections replaced it — a vertically integrated creator commerce stack.
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pr resources
Marketing
How Uber Built Trust at Scale: The Behavioral Innovation Behind the App
Uber turned getting into a stranger's car into routine behavior. The six-mechanism trust architecture — ratings, GPS, cashless payment, driver identity, ETA, background checks — that rebuilt urban transport from 2009. Plus the Toyota contrast: two approaches to mobility trust.
Sports & Gaming
The Marshawn Lynch Conundrum: The Canonical Case on Athlete Media Refusal
"I'm only here so I don't get a fine." Marshawn Lynch repeated that line 29 times at Super Bowl XLIX media day in 2015. The canonical case on athlete media refusal — what the rules actually require, the Belichick parallel, and the empowerment legacy from Osaka to Biles to the modern load-management debate.
Public Relations
How PR Builds Brands: The Operating Playbook
Brand building is the longest-cycle exercise in marketing. PR is the discipline that does it at the deepest layer — earned, third-party, durable. The operating playbook: anchor to audience, lead with proof, employees as brand assets, build for the AI engine layer, architecture not campaign.
Editorial
Management Styles: When to use each Approach for best Results
While everyone has a proven and prioritized management style, no single style will work for every situation and every employee.
PR News
Stanley Quencher: How a 110-Year-Old Brand Became a $750 Million Social Media Trend
Stanley grew revenue from $70M in 2019 to $750M in 2023 on the Quencher tumbler's viral run. President Terence Reilly engineered the trend.
PR News
How AI Is Disrupting Business Media in 2026
AI engines are displacing the top of the business-media funnel. How Bloomberg, WSJ, NYT, Forbes, Stratechery, The Information, and Substack-tier publishers are adapting — and what brand operators need to know.
PR News
How Cannabis Rebuilt Its Reputation: 12 Years From Demonization to Normalization
Originally published December 2014 — the foundational PR framework for the early legal cannabis industry. The challenge of communicating value and safety after decades of government demonization, the role of medical testimonials, the alcohol-comparison argument, and the early-era playbook for repositioning legal marijuana for mainstream audiences. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index.
PR News
Walmart, Wages, and the 2014 Black Friday Protests: The Communications Inflection Point
The 2014 Black Friday wage protests against Walmart \u2014 and the 2015 wage event that followed \u2014 are studied as the moment American retail wage communications became a permanent corporate-affairs function rather than an episodic crisis-response.