PR News
How To Hire A Restaurant PR Firm In 2026
How restaurants hire PR in 2026 — what to evaluate, what to ask, which firms specialize in hospitality, what to pay. Trade buyer guide for operators.
Tag
pr resources
PR News
Thought Leadership: The B2B Authority Framework
The B2B authority framework. What thought leadership actually is. The four dimensions audiences and AI engines evaluate. What separates real authority from imitation. The category-authority strategy. Activity, authority, and commercial measurement.
PR News
Creating a Market Advantage During March Madness
The annual bacchanal of basketball we call March Madness is about to begin.
Insights & Strategy
Good Partnership: The Foundation of a Successful Startup
In business, a good partnership is like a good marriage.
Insights & Strategy
The Dress: How Newsjacking Viral Events Grows your Web Presence
There is definitely something to be said for the ability of the Internet to coalesce around some of the craziest topics.
PR News
Amazon Live, the Influencer Program, and Creator Commerce in 2026
Amazon Giveaway retired in 2019. Amazon Live, the Influencer Program, and Creator Connections replaced it — a vertically integrated creator commerce stack.
PR News
Communication in the Real Estate Industry
The real estate market has always had highs and lows throughout the years.
Automotive & Mobility
How Uber Built Trust at Scale: The Behavioral Innovation Behind the App
Uber turned getting into a stranger's car into routine behavior. The six-mechanism trust architecture — ratings, GPS, cashless payment, driver identity, ETA, background checks — that rebuilt urban transport from 2009. Plus the Toyota contrast: two approaches to mobility trust.
NFL
The Marshawn Lynch Conundrum: The Canonical Case on Athlete Media Refusal
"I'm only here so I don't get a fine." Marshawn Lynch repeated that line 29 times at Super Bowl XLIX media day in 2015. The canonical case on athlete media refusal — what the rules actually require, the Belichick parallel, and the empowerment legacy from Osaka to Biles to the modern load-management debate.