PR News
Here's Scientific Proof that You Are Addicted to Social Networks
The Bradford Regional Medical Center in Pennsylvania will open the first hospital-based Internet addiction treatment center in the US. Book your place now, you really need it.
Tag
pr resources
PR News
New BitTorrent Cryptic Ads Are Good for PR
Cryptic as they are, BitTorrent's ads worked. They raised awareness, and triggered conversations. More importantly, they are the first massive PR and marketing campaign by BitTorrent, a move that attempts to reintroduce the brand to consumers.
PR News
Public Relations: A Key Part of a Food Organization’s Growth
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
PR News
Do You Have a Media Release Protocol?
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
PR News
Prohibited Words That Can Kill Employee Motivation
Words are a key part of a persuasive communication, says Darlene Price. Business leaders make use of words to influence their teams and compel them to attain results. They’re leaders because the words that come out of their mouths are meant to have an impact. If your wish is to be seen as an influential CEO at the workplace, make sure that you choose your words cautiously. Don’t kill employee motivation and try to convey credibility, clarity, and confidence.
PR News
Personal Public Relations: Clothing & How To Dress for a Negotiation
They say general appearance matters. The way we dress for a business meeting, the way we talk, and even the accessories we wear can influence the other party. A famous principle states that people must never be judged after their clothes, and while that’s perfectly accurate, we must accentuate that general appearance is extremely important in the business world. Although the clothes we wear are not defining our personality, it’s essential to look presentable if we want to gain the respect of our opponents.
Editorial
Tricky Client Negotiation Strategies for Consultants
Management consulting means helping companies and organizations improve performance, by making use of smart strategies and tactics to fix problems. The job of a business consultant is to attend negotiations and find sensible techniques to close deals without having to sacrifice the integrity of his client’s company. Every once in a while, consultants are obliged to make use of tricky negotiation methods to get things done. These strategies are not always the most ethical, because the goal is to sign a contract in your favor.
PR Insights & Public Relations Strategy
What’s the Connection Between Sales and Marketing?
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.
PR News
Selfie, Unlike and Other Social Media Terms Added to Oxford Dictionary
If you are a stickler for correct grammar and dictionary approved terminology, you no longer need to worry about terms like selfie, unlike, phablet and others.
PR News
Groupon Launches Affiliate Marketing Platform
Instead of just relying on emails with daily deals, Groupon now needs additional channels to reach out to consumers. The Groupon Partner Network will deliver the most relevant Groupon deals across partner websites and apps.