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Facebook Poised to Overtake Google
PR News

Facebook Poised to Overtake Google

Would you be surprised if the headlines tomorrow read; "Facebook Supplants Google as the World's Most Popular Search Engine?" Some people would obviously, but the idea is not really all that far fetched. Some 600 million people use Facebook to do everything but wash the dishes in the kitchen sink. Using it for search is a growing value that takes away from Google's strength every time a user clicks search on Facebook.

EPR Editorial Team ·
What's in a Name?
Insights & Strategy

What's in a Name?

When it comes to communication of all kinds, it's paramount to know and use the names of the persons you are addressing. In person, over email, on the phone, using their name is a rule that PR professionals, customer care reps and everyone in the business world that gets into conversations with parters, customers and audiences in general live by.

EPR Editorial Team ·
O’dwyers PR List: How Efficient Is It?
PR News

O’dwyers PR List: How Efficient Is It?

Everything PR News continues its rundown of the digital imprint for the US's top PR firms. This week we take a look at the online presence of 3 more from the top of O'Dwyer's list of most successful American communicators. Last weeks firms revealed a pitiful existence where social media involvement is concerned. Let's hope numbers 11 through 13 show more promise.

EPR Editorial Team ·