When you only care about money, it can become obvious. Fast. And once you wear that designation, particularly if you earn it from your staff, it can be very difficult to pull back. Now, before we go any further, let’s put this on the table: It’s perfectly okay, at times, to focus on the end return. If you don’t have profit in mind, you are doing business wrong…and you will likely be doing that business in a very limited capacity. Meaning your people will be in a bad way no matter what you do. So, if you’re one of those who takes an idea and runs with it all the way, don’t. This article is NOT about deciding which is better, money or people. It’s about how to decide when it’s time to focus on which.
With that in mind, let me add yet another caveat for the Scrooge McDucks out there. You also cannot succeed when you only care about the bottom line. You need the people who help you succeed to WANT to help you succeed. Otherwise, you are just setting yourself up for mutiny and humiliation. Now, let’s looks at some times in which money is the right place to focus the lion’s share of your energies.
When you only care about money, it can become obvious. Fast. And once you wear that designation, particularly if you earn it from your staff, it can be very difficult to pull back. Now, before we go any further, let’s put this on the table: It’s perfectly okay, at times, to focus on the end return. If you don’t have profit in mind, you are doing business wrong…and you will likely be doing that business in a very limited capacity. Meaning your people will be in a bad way no matter what you do. So, if you’re one of those who takes an idea and runs with it all the way, don’t. This article is NOT about deciding which is better, money or people. It’s about how to decide when it’s time to focus on which.
With that in mind, let me add yet another caveat for the Scrooge McDucks out there. You also cannot succeed when you only care about the bottom line. You need the people who help you succeed to WANT to help you succeed. Otherwise, you are just setting yourself up for mutiny and humiliation. Now, let’s looks at some times in which money is the right place to focus the lion’s share of your energies.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Other news
See all
EPR Editorial Team · 06/03/2026
Real Estate AI Visibility: The Complete Guide to Who Owns the Answer
Real estate has the lowest AI Overview trigger rate of any major industry — 0.14%. 82% of agents use AI daily. The category's answer layer is wide open. Everything-PR's complete cluster on real estate AI visibility.
EPR Editorial Team · 06/03/2026
Medical Trust in the Age of AI Answers
Medical trust used to be conferred by institutions, but it is now conferred by retrieval systems, particularly AI engines. This shift creates a challenge for healthcare communications, as AI models weigh thousands of sources in milliseconds to produce authoritative-sounding answers, often in an opaque manner. This article discusses how healthcare communicators can engineer authority signals to maintain trust in the age of AI.
Ronn Torossian · 06/03/2026
How Hospitals Show Up in AI Search
Some hospitals are invisible in AI search, while others dominate. The difference lies in citation infrastructure—the structured, retrieval-anchored content that AI engines prefer. Learn why hospitals like Cleveland Clinic and Mayo Clinic succeed and how others can catch up.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.