pr resources

Public Relations Goals for a New Year

Is your PR campaign ready for the new year? 2010 can be a real success if you take the time to plan out actionable goals.

Apple TV, Will It Finally Catch on as the Next Big Thing?

Today, there are reports that Apple TV may be close to reaching an agreement with CBS and Disney. Since the Disney channel is one of the most popular cable network channels, it makes sense that other channels will soon follow suit. There is even speculation that Apple TV may be able to effectively compete with, or even replace, the cable television market. Will Apple TV change television as we know it (much the way the cable networks changed television in the 1970s and 80s)?

Virtual World Marketing: Good for Brands?

Lakshmi Tatma: National Geographic on the True Meaning of Christmas

Tomorrow, Sunday, December 20, at 8:00 p.m. EST, NGC will air an update on Lakshmi, The Girl With Eight Limbs Revisited, and the journey she has faced with her family since her controversial operation. In the spirit of the holiday season, NGC reaches out to their viewers by offering great PR for the true meaning of Christmas.

The Coming Backlash of Facebook Privacy

Top 100 Public Relations Websites and Resources

Yesterday we classified the best of the best in the following categories: News (General), Business and Finance, PR News, PR Blogs and Social Media. Today we'll focus on: PR Corporate Sites, PR Newsletters, PR distribution, PR Software and Communication miscellaneous.

Social Media Boot Camp Courtesy of the ARMY

Food PR: McDonald's Wraps Up Big Mac

McDonald's just unwrapped the new Big Mac Snack Wrap in Chicago, with plans to campaign nationwide. Will fast food restaurants end up damaging their own brands with bad ideas? The Big Mac is as much a symbol of the chain as the golden arches, don't mess with it.

Sports PR: Which Sport Gains Most Natural Publicity?

Tiger Woods has completed professional sports in a way he never envisioned - completing the circle of modern sports clowns. From Barry Bonds and the steroids controversy, to Michael Vick and onto Kobie Bryant and Shaquille O'Neil - today's pro sports are a joke.

GoodGuide's Tests and Hypocrisy

If GoodGuide is really committed to its cause, than there should be no "Buy Now" buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.