seo

The Four Horsemen of The Link Apocalypse

Messing with Google and their SERPs can land you in hot water, and Google is working their hardest to actively change the world of questionable SEO practices.

Curaytor Launches Conversation Search Engine

Two consecutive days, two major bombs regarding Facebook search. But first thing is first. A while ago I saw a link to a website called curaytor.com. Users were able to click and leave their e-mail address so that they could be invited once this conversation search engine was launched. The official date was also very visible on the website: January 17th.

The 3 Ingredients of a Quality Back Link

Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have also gone up, the question often asked is, “What is a good link nowadays?" What, indeed?

Email Marketing: What Came First, the Campaign or the List?

For many small business owners, email marketing presents a bit of a chicken and egg quandary. What comes first – a decent sized email list or your first campaigns?

Lack of Budget is B2B Marketers’ Biggest Challenge

Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that budget is their number one challenge, as an August 2012 study by Demandbase and Ziff Davis shows.

How to Explain SEO to C-Suite Executives

Food Content is Heavily Searched and Shared Online

Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase a new brand of food or beverage is the online recommendation from a friend, mentioned by 36% of the respondents. 30% would buy the same new brand if another friend than the close one would recommend it online, and other people would try the new product if connections from their social networks, people they know or not, would like their statuses.

KCM Marketing PR: Promises Guaranteed PR Results for Lawyers

The company owner, Karen McGagh, is so confident that she can get good placement, that she guarantees results.

Local Paid Inclusion Scandal - a PR Nightmare for Bruce Clay

A legendary name in SEO, Bruce Clay is involved in an SEM PR nightmare of proportions. SEO expert Ben Zhang reports.

Online Press Releases are About Quality, Not Quantity

For the quality releases that you hope to get picked up by websites, blogs, newspapers, magazines, or other publications, take the time to do it right and establish that reputation of always providing quality online press releases.