Most rehab content on the open web is SEO filler the AI engines discount. The treatment centers that publish primary-source-cited, named-entity-rich institutional content win disproportionate citation share — because the category baseline is structurally weak.
Discovery decoupled from distribution. Platforms own the rails. Curation moved to algorithms, newsletters, group chats, and AI engines. The four-tier map of how creator discovery actually works in 2026.
The EPR Authority Index — a curated map of 100 domains across 13 categories that shape SEO and editorial reputation on the open internet. Grouped, not ranked.
Brafton, the Boston-based content marketing agency, launches a new video content marketing service combining strategy, scripting, talent, post-production, and YouTube optimization at a mid-market price point.
The executive briefing on SEO, GEO, and AI Visibility. One paragraph each. What CEOs need to know. What CMOs need to know. What boards ask. The 12-section Executive SEO/GEO Briefing Template.
Google Alerts is free, fast to set up, and useful for the basics. It also misses most of what modern media monitoring should catch. The honest guide.
SEO is the discipline of helping people discover the most relevant answer when they search for information. The field guide — the three eras, the two-surface model, what changed since 2020, and what didn't.
