AI Visibility
SEO Trends to Boost Ranking
The SEO trends that actually boost ranking — search intent, comprehensive content, Core Web Vitals, E-A-T, structured data, mobile-first, internal linking, backlink quality, freshness, and featured snippets.
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seo — Tagged Articles
Marketing
Integrated SEO and PPC: How Geico Built the Canonical Insurance Marketing Operation
Geico is the canonical case in integrated SEO and PPC marketing at consumer-insurance scale. $40B+ annual revenue, $2.5B+ annual ad spend, 25+ years of Gecko mascot brand investment. Top paid placement in auto insurance queries, sustained brand-driven organic search, multi-channel performance marketing integration.
AI Visibility
The SEO Audit: The 2026 Playbook
The 2026 SEO audit playbook. What to audit, in what order, with which tools — and the new AI-engine retrieval layer that most audits still miss.
Generative Engine Optimization (GEO)
All About SERPs: The AI-Overview Era
This has been happening so frequently over the years that there's even a name for the lists of these results - Search Engine Results Pages (SERPs).
Marketing
Ranking in Search Engines and AI Engines — The 2026 Technical Reference
The 2026 technical capstone of EPR's PR Education Series. Ranking in BOTH traditional search engines AND AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). E-E-A-T infrastructure, schema and structured data, conversational query optimization, Citation Share measurement.
Marketing
SEO Trends in 2026: The Playbook, Updated for the AI Communications Era
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
AI Visibility
SEO is a Critical Building Block for Any Business
Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize.
Marketing
The 15 Types of Digital Marketing in 2026
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
Marketing
PR and Journalism: How the Relationship Actually Works Now
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
Marketing
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.