seo

WIHP Retained by Louvre Hotels for SEO Boost

Hotel marketing agency WIHP has been retained by Louvre Hôtels Group, to deliver a complete range of SEO services for all the group hotel websites

The High Price of Low Cost SEO

Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers' traffic and yield one of the highest long-term returns on investment of any digital channel.

Where PR and SEO Merge: Outreach & Building Relationships

SEO, Email Marketing and Paid Search Deliver Top ROI, Study Finds

Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.

4 Proven Techniques For Avoiding Google Penalties

Site owners can no longer practice questionable SEO techniques without repercussions. Over the last few months we’ve seen a search engine, Google, which was quick to take action against these tactics. Today, site owners must drop the sneaky tactics once employed to gain the upper hand in the search engine results pages.

7 Ways to Take Advantage of Social SEO

Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.

How to Gain SEO Benefits from PR

Web Authority: How to Get It, Keep It and Advance It

The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.

4 LinkedIn SEO Tricks to Help Your Profile Rank

LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip side, if you’re using LinkedIn to get a job, an optimized profile will make it easy for prospective employers to find you. Here are 4 tips to increase the visibility of your LinkedIn profile.

The Four Horsemen of The Link Apocalypse

Messing with Google and their SERPs can land you in hot water, and Google is working their hardest to actively change the world of questionable SEO practices.