Creating a Market Advantage During March Madness
The annual bacchanal of basketball we call March Madness is about to begin. This celebration of college hoops is not only a major distraction for much of America, but it is also a major...
Tagged: sports
The Marshawn Lynch Conundrum
5WPR CEO Ronn Torossian discusses the ‘Marshawn Lynch Conundrum’, one day removed from the Super Bowl and official end of the NFL Season. Last week, in advance of Super Bowl Sunday, Seahawks’ running back Marshawn...
Leaked Commercials Of The Super Bowl
A single commercial being run on this year’s Super Bowl would cost roughly $4.5 million for just 30 short seconds of airtime. In 2014, it was only $4 million for a 30 second ad. The...
Advertising in the Super Bowl: Then, Now and the Future
The super bowl enjoys a long history in America of drawing a massive viewership across all demographics, and provides an excellent way to brand and market a product. However, that instant access to viewers...
Prince William and Kate Bring Royal Flair and International Press to Brooklyn
If you live in or around New York City, then you know the entire city has been abuzz for the last few days with the first official visit of the Duke and Duchess of...
The NFL’s PR After Recent Bad Publicity
The Ray Rice and Adrian Peterson stories have been major PR hits for the NFL, and the players in the NFL seem to have already written off the league office. These players will continue...
Mark Cuban: Naturally, He Was the One…
With the removal of Clippers owner Donald Sterling, both the NBA and fans coast-to-coast were waiting to hear from “other owners.” That group has been the constant focus for the “rest of the story” during the entire debacle about an owner making racist comments, which were recorded in private and then broadcast to the world.
March Madness & NCAA PR
Once again, NCAA college basketball March Madness is upon us. Across the US, people are filling out brackets, and teams are chasing destiny. What happens will be life changing, not only for the young men playing the game, but also for the fans who pour their heart, soul, and money into the game.
Alex Rodriguez Clinging by a Thread, Whining Via Mouthpieces
It’s pretty sad when some epic heroes start to fade out. No doubt the demands of baseball stardom these days, somehow influenced Alex Rodriguez to toy with things that enhance performance, just to keep up. The latest news of A-Rod’s bout to keep on keeping on though, just seems whiny to me.
Should the World Cut Brian Bosworth Some Slack?
I will never forget an NFL moment when two highly touted football superheroes met in an explosion of energy at the goal line. La Raiders superman Bo Jackson just ran over “The Boz”, that’s it.
