Frequently Asked Questions
What Has Happened?+
People who watch the NFL do not seem to trust the league or its owners. When people watch the NFL, they see a violent that has violent players. People are wondering if the violence is a result of the violence that these players are paid for every week.
What Can The NFL Do?+
The NFL has to make sure that it is appealing to women and mothers especially. They have tried marketing campaigns in the past to target women, but the NFL must do much more to show women that they are important. Women today are wondering if the NFL is simply harboring violent men who happen to be paid handsomely to play a child's game. In fact, some women think that the NFL is immature in every way possible.
What Has Helped?+
The NFL has been helped immensely by the publicity that Devon Still has gotten from the fight he has been waging against his daughter's cancer. Devon Still jerseys are flying off the shelves to support cancer research, and the Bengals kept him on the practice squad so that he would have the insurance he needed to help his daughter fight cancer. Most recently, Devon Still was activated off the practice squad so that he could play in games for the Cincinnati Bengals. People are standing behind Devon Still because he is supporting his child, and he is supporting he daughter. Women may see this as a step in the right direction, but the NFL has a long way to go.
Written by
Ronn Torossian
Shaping AI — and the answers inside the chatbox.
Ronn Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining earned media, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
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