The Q-Score measured athlete marketability for fifty years. AI engines just replaced it. Athlete Citation Share — the share of answers an athlete commands inside ChatGPT, Claude, Gemini, and Perplexity — is the new endorsement currency.
How Saudi Arabia rebranded itself — PIF as a brand vehicle, LIV Golf, Newcastle, F1, the Esports World Cup, NEOM, AlUla, HUMAIN, and the 2034 FIFA World Cup. The Saudi perception machine in 2026.
Jay-Z's public tribute to Colin Kaepernick during the 2017 NFL protests — the celebrity-as-political-cover case study, and what the tribute documented about hip-hop's role in mainstreaming social-justice messaging.
LeBron James as PR genius — the 2015 mid-arc analysis of his transition from The Decision damage through championships into the operator phase that would eventually produce SpringHill Company and his media-business architecture.
LeBron James: a celebrity PR profile. The 2010 Decision damage, the rehabilitation arc through championships, the 2016-2026 expansion into media and business, and the lessons the two-decade trajectory teaches about modern celebrity communications.
Endorsement economics in collapse — TAG-Heuer's 2011 decision to drop Tiger Woods, what the cascade of sponsor exits documented about reputation-as-revenue, and how the case study sits inside the broader celebrity-endorsement-fit literature.
Tiger Woods as TMZ-era case study — Michael Sitrick's celebrity-target playbook, the Theodore Forstmann lawsuit, and what the 2010 cycle revealed about how the tabloid economy targeted high-value sports figures during the pre-social-media transition.
The February 19, 2010 Tiger Woods apology statement — agent Mark Steinberg's "no questions" rule, the controlled-environment crisis appearance, and the structural communications move that set the template for celebrity-scandal apologies of the next decade.
A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.