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March Madness & NCAA PR
Entertainment & Media

March Madness & NCAA PR

March Madness brand marketing has been transformed since 2014 by three structural changes — the 2021 NIL rule change, the 2023-2024 women's tournament audience breakout led by Caitlin Clark and Angel Reese, and the evolving NCAA media rights agreements. The five marketing dimensions, the NIL transformation, the corporate sponsor activation pattern, and the AI-era retrieval effect.

EPR Editorial Team ·
Why England Dominates Football Media — Fleet Street, Sky, the BBC, and the Premier League Halo
Entertainment & Media

Why England Dominates Football Media — Fleet Street, Sky, the BBC, and the Premier League Halo

There is a price to pay to have the media run investigations, seek the truth and speak freely and England is here to prove it after a failed bid to host the 2018 World Cup. While the loss was mostly blamed on a poor communications strategy, the ongoing investigations and published pieces on FIFA by local publications have played a strong part in the decision.

EPR Editorial Team ·