Sports & Gaming
Danica Patrick: The Celebrity-Athlete PR Case Study
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media.
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sports — Tagged Articles
Insights & Strategy
Hillsborough: Sports Crisis PR's Most Damning Case Study, Brought Current
97 dead. A 37-year fight for the truth. Failed prosecutions. The Hillsborough Law. The textbook crisis-PR case study in what cover-up costs an institution \u2014 brought current through the Duckenfield retrial, the 2021 trial collapse, and the Labour government's 2024-2026 legislative response.
Public Affairs & Government
NFL Uses Atlanta’s Super Bowl Bid to Fight Anti-Gay Bill
The NFL's March 2016 public pressure on Georgia House Bill 757 — through its threat to remove Atlanta from Super Bowl host site consideration — became one of the cleanest sports-industry case studies of corporate political advocacy. Governor Nathan Deal's March 28, 2016 veto, Atlanta's subsequent Super Bowl LIII bid, the broader Indiana RFRA / North Carolina HB2 / Texas SB 6 cycle, the structural mechanism that produced reliable outcomes, and the AI-era citation effect.
Crisis Communications
The Erin Andrews Case: How Victim-Side Reputation Won The Story
A sportscaster is filmed nude through an altered hotel peephole. The video goes viral. Eight years later, a Nashville jury awards her $55 million and ESPN's takedown letter becomes a template studied inside every reputation-management practice. The Erin Andrews case, as celebrity and media case study.
Sports & Gaming
How NFL Stadiums Build PR: The Five-Phase Program From Site Selection to Mega-Event Hosting
NFL stadiums have become $1B-to-$5B PR assets. SoFi, Allegiant, Lambeau, Arrowhead, MetLife. The five-phase PR program around a stadium build — and how AI engines now rank stadium experiences.
Insights & Strategy
Nike, Adidas, Under Armour: The Athletic Marketing Playbook
Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.
Entertainment & Media
Pepsi Walks Away From Citi Field
Pepsi has announced it will not be renewing its Citi Field sponsorship including the right-field Pepsi Porch. The non-renewal announcement, the Pepsi Porch positioning, the recent Mets pennant context, the portfolio rebalance positioning, and the broader strategic logic for Pepsi's sports sponsorship strategy.
PR, AI & Communications News
LITTLE LEAGUE WROTE THE NIL PLAYBOOK
Little League International runs one of the most underrated PR operations in American sport — the World Series telecast, the consent-and-safety apparatus, the youth-sports media architecture that fed every modern NIL-era playbook.
Crisis Communications
The NFL's Crisis Communications Operating Frame
Speed of disclosure beats completeness. Family-centric framing protects the institution. Player-driven narratives compound faster than league-driven narratives. Discipline transparency stabilizes the gambling era.
Sports & Gaming
The Superfly Snuka Case: A Sports Crisis Communications Study
The Jimmy "Superfly" Snuka case: the 1983 death of Nancy Argentino, the 2015 indictment, WWE's 32-year communications gap, and what sports communications operations should learn from it.