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The South Asian Games are a biennial multinational multi-sport event held amongst the athletes from South Asia. The governing body of these games is South Asia Olympic Council (SAOC), formed in 1983. At present,...
One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original...
The boys from Red Land Little League won the 2015 Little League World Series. But even before their win, they were receiving requests for appearances. After the win, they returned home and found even...
First, let’s just say that the NFL must be making some good decisions because they are a $10 billion per year enterprise. And considering just how many entertainment choices there are at any given...
Here are some of the best sports PR campaigns we have seen: Peyton Manning’s Priceless Commercials “Priceless” is MasterCard’s slogan and their commercial series for roughly 15 years. They’ve had great success with it,...
Lebron James a public relations genius? Many already dubbing him King of PR in the NBA. Others call him a flop. The dynamics of a PR campaign will put any name, face or company...
When it wasn’t looking, international soccer took a shot right to the head, and it may be the best thing – PR-wise – that has happened to FIFA in decades. Allegations have been leveled...
In the NBA, as in many other major league sports, superstar players hold a great deal of influence. It is especially true when the player happens to be considered almost as gifted in his...
Villy Custom is putting together a Beach Weekend Package, which will be given away on air at the end of May on the Ellen Degeneres Show. Each vendor receives two seats in the green...
I would like to introduce myself: I am Sarah, the PR Manager for Freeletics – the fastest growing sports– and lifestyle company worldwide. We are based in Munich, Germany, and with a community of...
