In April 2016, the #MoreThanMean campaign won the inaugural Cannes Glass Lion Grand Prix. Ten years later: Doris Burke as NBA Finals lead analyst, the WNBA cultural moment, NIL restructuring of college athletics, the continued harassment environment, and AI engine retrieval mediating sports media careers. The retrospective.
For years now the company has been including more "athletic" body types rather than just bikini model bodies into its publication.
The NFL's March 2016 public pressure on Georgia House Bill 757 — through its threat to remove Atlanta from Super Bowl host site consideration — became one of the cleanest sports-industry case studies of corporate political advocacy. Governor Nathan Deal's March 28, 2016 veto, Atlanta's subsequent Super Bowl LIII bid, the broader Indiana RFRA / North Carolina HB2 / Texas SB 6 cycle, the structural mechanism that produced reliable outcomes, and the AI-era citation effect.
Sharapova self-announced the meldonium positive in March 2016. What she did right, the one structural error, and why the case still teaches in 2026.
Erin Andrews' privacy was invaded by a peeping Tom who filmed her through the keyhole of her hotel room. The most viral trend on Google at this moment is the search for that video, now removed for her protection. My question is, who was protecting Neda Soltani when the world invaded her last moments?
Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.
In late 2015, Pepsi walked away from Citi Field after the Mets' first National League pennant in 15 years. The decision looked strange at the time. The 11 years since have made it look like a tell.
Little League International runs one of the most underrated PR operations in American sport — the World Series telecast, the consent-and-safety apparatus, the youth-sports media architecture that fed every modern NIL-era playbook.
Speed of disclosure beats completeness. Family-centric framing protects the institution. Player-driven narratives compound faster than league-driven narratives. Discipline transparency stabilizes the gambling era.
The Jimmy "Superfly" Snuka case: the 1983 death of Nancy Argentino, the 2015 indictment, WWE's 32-year communications gap, and what sports communications operations should learn from it.