Creating a Market Advantage During March Madness
The annual bacchanal of basketball we call March Madness is about to begin. This celebration of college hoops is not only a major distraction for much of America, but it is also a major money maker and a huge opportunity for schools at every level to make an impact. There are many ways in which colleges and universities can ride March Madness into PR nirvana, but here are several of the biggest opportunities. Larger schools like Duke and UNC have an opportunity to cement their legendary status and to one-up their rivals. A few weeks back Duke edged UNC in... Read More >