Social Media PR & Social Media Strategy
How Are Sports Clubs Embracing Social Media?
As sport becomes more tightly integrated with technologies, more pressure is put on clubs to find innovative ways to engage fans & enhance live sporting experiences
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sports
PR News
Budweiser Wears a Black Crown for Buzz at Super Bowl XLVII
Black Crown is a new 6% ABV beer by Budweiser. The product hits the shelves January 21, and will be featured in two new commercials during the Super Bowl XLVII, on February 3, 2013.
PR News
Cheribundi Partners with Sports Teams to Promote Tart Cherry Juice
Cheribundi has chosen college and professional sports teams for its marketing campaign to promote its cherry juice. 60 such sports team will be offering their players tart cherry juice as a result of this partnership with Cheribundi.
PR News
Yahoo! Goes Beyond Gold with London Coverage on Yahoo! Sports
During London 2012 Summer Olympics, Yahoo! Sports will take you Beyond Gold, with the most in-depth, interactive, and social experience ever. The company promised to bring consumers and advertisers together, across every screen.
PR News
Star Quarterback Russell Wilson Engages French/West/Vaughan
One of PR's fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
PR News
Tiger Woods' Meteoric Drop Scares TAG-Heuer Away
Tiger Woods was dropped by TAG-Heuer, and the media is not on the golfer's side either. Fans are more worried about new tournament-winning golfers like Adam Scott nowadays. Tiger is losing his touch, and soon, he will see his last sponsor gone. Unless... he plays the PR game right.
Editorial
Dan Marino Foundation and Panera Bread Team up for Autism Fundraising Campaign
The Dan Marino Foundation partnered with Panera Bread to celebrate the National Autism Awareness Month through a fundraising campaign. The “Touchdown for Autism” campaign will be supported by the foundation and 23 Panera Bread stores from Broward and Palm Beach in an attempt to raise money to support autistic children, teens and young adults.
PR News
Olympic Games Logo, a Future Rorschach Test Card
The brand identity designed by Wolff Olins for the 2012 Olympic Games was most recently accused of being a veiled pro-Israeli conspiracy. What do you think?
PR News
Eliza Kruger: Celebrity Overnight
No one has ever heard of Eliza Kruger before an article on Deadspin, relating The Somewhat Romantic Story Of Mark Sanchez And A 17-Year-Old Girl.
PR News
Michael Vick Gives Lesson In Beating Bad PR
On the field, Michael Vick's proven to be on a level that 98% of the other players in the NFL aren't, and this is a great PR lesson: production beats everything else.