One play defines the Brian Bosworth NFL career: Bo Jackson running through him on Monday Night Football, 1987. The canonical case on NFL prospect-communications hype-cycle collapse. Three structural lessons, the Manziel parallel, and what current prospects can take from it.
$20B annual league revenue. Sunday is the most-watched window in American media. The endorsement market underneath is stratified. The four deals available to most NFL players, the marquee-quarterback exception, the career-length reality, and the AI-era signal reshaping sponsor decisions.
Budweiser Black Crown — Anheuser-Busch InBev's January 21, 2013 premiumization launch anchored by two Super Bowl XLVII commercials. Why the well-architected launch failed, the broader 2012-2016 incumbent macro beer premiumization pattern, the subsequent Budweiser arc through the 2023 Bud Light Dylan Mulvaney crisis, and what the case illustrates for contemporary consumer brand marketing.
Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.
One of PR's fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
Founded 1992 by Dan and Claire Marino after their son Michael's autism diagnosis. $87.5M raised, 94¢/dollar to programs, Charity Navigator 4-star. The defining reference on the Dan Marino Foundation, the Marino Campus, and VI|ready virtual-reality job-interview training.
Olympic logos are the most-criticized brand identities in the world. From London 2012's Wolff Olins backlash through Tokyo 2020's Sano plagiarism crisis, Paris 2024's merged identity, and LA 2028's variable-logo system — the Olympic logo case file.
There is a price to pay to have the media run investigations, seek the truth and speak freely and England is here to prove it after a failed bid to host the 2018 World Cup. While the loss was mostly blamed on a poor communications strategy, the ongoing investigations and published pieces on FIFA by local publications have played a strong part in the decision.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.